The programme consists of five sessions at five different locations. Between sessions, all participants will be given assignments as preparation for the next session. This programme is English taught.
SESSION 1: ME, MYSELF AND MY VENTURE
- Where do I stand - which role(s) to embody and how
- Resilience and Entrepreneurship
- Venturing - Needed roles
- Defining the minimal viable organization
- Presenting myself and my venture: story architecture and presentation (skills)
SESSION 2: DEFINING THE SCOPE OF YOUR OPPORTUNITY
- Thinking in terms of innovation (paradigms)
- Market opportunity detection
- Advancing your appealing idea - which problem are you solving
- Connecting to (and redefining) the ecosystem
- Scenario - thinking: identifying relevant trends, threats and opportunities
SESSION 3: DESIGNING YOUR OPPORTUNITY
- Choose your battlefields: Target customers and segments
- Delineating/creating a unique value proposition
- Translating your value proposition into appropriate (and sustainable) business model(s)
- Exploring potential revenue models
- Pitching your idea convincingly
SESSION 4: DELIVERING THE PROMISE
- Modelling the opportunity/value proposition financially: income estimations
- Selecting and leveraging partners
- Exploring value delivery strategies
- Developing unique resource configurations and identifying critical capabilities
- Anchoring and protecting unique capabilities (IP strategies)
SESSION 5: DESIGNING (AND SCALING) A SUSTAINABLE RESOURCE CONFIGURATION
- How to realistically stage a value delivery strategy
- Modelling introduction, adoption and diffusion
- Closing the circle: P&L modelling and assessing the value of the venture financially
- Pitching your venture effectively
- Fast forward, venture 2.0 - Scaling after launch