This July, we had the pleasure of hosting two PhD students from the International University of Languages and Media (IULM) at our Entrepreneurship and Technology Management (ETM) section. They conducted a cross-cultural study on food preferences using neuroscience tools at our Behavioural and Management Social Sciences lab (BMS Lab) during their stay. Their visit brought more than scientific insights; it was a valuable opportunity to collaborate with passionate researchers committed to advancing consumer neuroscience in both theory and real-world practice.
These types of collaborations are essential for exchanging ideas, sharing best practices, and understanding the requirements of a growing field. However, turning these insights into action requires more than good intentions; it demands active commitment to make things work and to learn from one another.
This is why we are excited to announce the launch of a formal collaboration between the ETM section at the University of Twente and the Behavior and Brain Lab Neuromarketing Research Center at IULM University. This Memorandum of Understanding marks the beginning of a long-term partnership focused on creating strong bridges between neuroscience and business. Publishing the results of our joint cross-cultural study will be our first step in this direction.
