It all started in 2007 with a group of four students which were experimenting with fibre reinforced concrete. This project made them realise how much fame can be gained with brewing concrete. Thereby it was clear that this fame was only achievable with blood, sweat & tears, and of course, the application of concrete on canoes. The combination of concrete and canoes does not sound as a perfect match, but over the past couple of years this combination provided us with brilliant innovations and great results, and additionally plenty of fun. To show what we did these years an overview of our concrete campaign is given, showing both our efforts and victories.