woensdag 8 mei 2024 11:00 - 12:30
Master colloquium | : | Niels Hufen |
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Subject | : | Understanding consumer contesting strategies: The impact of Cialdini’s principles of scarcity and social proof with brand credibility on persuasion knowledge and contesting strategies. |
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Date | : | 08-05-2024 |
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Time | : | 11.00 hrs. |
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Location | : | Technohal 3338 |
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Supervisors | : | Dr. M. Galetzka Dr. Y. Sahhar |