PROF.DR.IR. J. HENSELER (JÖRG)
Professor of Product-Market Relations
| Telephone: +31 53 489 2953 Email: Room: Horstring W244 |
GENERAL INFORMATION
Prof. Dr. Jörg Henseler holds the Chair of Product-Market Relations at the Faculty of Engineering Technology of the University of Twente, Enschede, The Netherlands. Before, he was Associate Professor of Marketing at the Institute for Management Research, Nijmegen School of Management, Radboud University Nijmegen, The Netherlands. He is Distinguished Invited Professor in the Department of Business Administration and Marketing at the University of Seville, Spain, and Visiting Professor at The Higher Institute of Statistics and Information Management (ISEGI), Universidade Nova de Lisboa, Portugal.
For more information on his work, please visit his website.
EXPERTISE
Prof. Dr. Henseler is a leading expert on partial least squares (PLS) path modeling, a variance-based structural equation modeling technique that is particularly useful in studies focused on the success factors for businesses. He has written several academic articles and edited two books on PLS (see below the full list of publications). A popular guest speaker, Prof. Dr. Henseler has been invited by universities around the world-including Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), and Georgia State University in Atlanta (USA)-to speak to students, faculty, and professionals about structural equation modeling.
RESEARCH INTERESTS
His broad-ranging research interests encompass product, service, and brand management as well as structural equation modeling.
TEACHING
Product-Market Relations , BSc
Capita Selecta Bachelor IO
Design Management 192850700, MSc
Capita Selecta Master IDE
Masterthesis
EXTERNAL RESOURCES
ORCID iD: 0000-0002-9736-3048
ResearcherID: D-4047-2012
Scopus Author ID: 29067736100
Personal website: http://www.henseler.com
Google Scholar: http://scholar.google.com/citations?user=YiLHdRMAAAAJ&hl=en
ResearchGate: https://www.researchgate.net/profile/Joerg_Henseler
LinkedIn: http://nl.linkedin.com/pub/j%C3%B6rg-henseler/3/912/688
Publications
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2025
Sustainability in marketing:: A review using multiple correspondence analysis (2025)Cogent Business and Management, 12(1). Article 2493389 (E-pub ahead of print/First online). Tian, Y., Kamran, Q. & Henseler, J.https://doi.org/10.1080/23311975.2025.2493389Holistic augmented reality brand equity (HARBE) model: Building customer-based brand equity through augmented reality. (2025)Journal of brand management (E-pub ahead of print/First online). A. Lambrecht, A., Baumgarth, C. & Henseler, J.https://doi.org/10.1057/s41262-025-00381-4Development and psychometric evaluation of a patient-reported symptom index for patients with non-muscle invasive bladder cancer: the NMIBC-SI (2025)Journal of Patient-Reported Outcomes, 9(1). Article 36 (E-pub ahead of print/First online). Rutherford, C., Tait, M.-A., Costa, D. S. J., King, M. T., Smith, D. P., Sengupta, S., Ischia, J., Mitterdorfer, A., Hayne, D., Watson, R., Anderson, P., Frydenberg, M., Gilling, P., Buchan, N., Green, E., Clarke, N., Boorjian, S. A., Konety, B., Holzbeierlein, J. M., … Patel, M. I.https://doi.org/10.1186/s41687-025-00864-7A flexible way to study composites in ecology using structural equation modeling (2025)[Dataset Types › Dataset]. Zenodo. Schuberth, F., Henseler, J. & Yu, X.https://doi.org/10.5281/zenodo.15017664Exploring Technological Innovation in Advertising Agencies: The Impact of XR Expertise on Customer-facing Brand Communication (2025)[Contribution to conference › Paper] 10th International XR-Metaverse Conference, XRM 2025 (Accepted/In press). A. Lambrecht, A., Baumgarth, C. & Henseler, J.The Sum Score Model: Specifying and Testing Equally Weighted Composites Using Structural Equation Modeling (2025)Psychometrika, 90(1), 358-383. Schuberth, F., Schamberger, T., Kemény, I. & Henseler, J.https://doi.org/10.1017/psy.2024.5A systematic review of theoretical, methodological, contextual, and content-related foundations of customer delight research (2025)Total Quality Management and Business Excellence (E-pub ahead of print/First online). Stange, R., Scheffler, P. & Henseler, J.https://doi.org/10.1080/14783363.2025.2469294A flexible way to study composites in ecology using structural equation modeling (2025)Scientific reports, 15. Article 4597 (E-pub ahead of print/First online). Yu, X., Schuberth, F. & Henseler, J.https://doi.org/10.1038/s41598-025-88675-0A food well-being index for sustainable eating behavior: Construction, validation, and implementation (2025)Food quality and preference, 122. Article 105295. Tian, Y. & Henseler, J.https://doi.org/10.1016/j.foodqual.2024.105295A maximum likelihood estimator for composite models (2025)[Contribution to conference › Abstract] German Probability and Statistics Days, GPSD 2025 (Accepted/In press). Schamberger, T., Schuberth, F., Rosseel, Y. & Henseler, J.Condemned to Authenticity: Corporate Branding through an Existentialist Lens (2025)The journal of brand management (Accepted/In press). Grimm, N., Sahhar, Y., Moss, C. & Henseler, J.I want to break free: Brand purpose as an emergent property (2025)[Contribution to conference › Paper] 18th Global Brand Conference 2025 (Accepted/In press). Grimm, N., Sahhar, Y., Schaumann, J. M. & Henseler, J.Novel approaches to incorporate composites in structural equation modeling (2025)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2025. Henseler, J., Schuberth, F., Yu, X., Schamberger, T. & Hancock, G. R.Oops! I did it again.: Online personal data disclosure regret: A literature review, nomological network and research agenda. (2025)[Contribution to conference › Paper] 2025 AMA Winter Academic Conference. Berry, M., Herrando, C. & Henseler, J.Specifying and testing differences between variables in structural equation modeling using the H-O specification (2025)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2025. Fuchs, E., Schuberth, F. & Henseler, J.Statistical Inference for the Heterotrait-Monotrait Ratio Using the Delta Method (2025)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2025. Berger, J. J., Kukuk, M., Henseler, J. & Schuberth, F.The Measured Latent Method Construct Approach to Control for Common Method Variance (2025)[Contribution to conference › Abstract] 7th Joint Statistical Meeting of the Deutsche Arbeitsgemeinschaft Statistik, DAGStat 2025. Schamberger, T., Schuberth, F. & Henseler, J.The Moral States We Seek: Conscientious Corporate Branding For The Perplexed (2025)The journal of brand management (Accepted/In press). Grimm, N., Sahhar, Y., Moss, C. & Henseler, J.Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co‑creation for creative brand voice (2025)Journal of brand management (Accepted/In press). Kirkby, A. L., Henseler, J. & Baumgarth, C.https://doi.org/10.1057/s41262-025-00387-y
2024
The Purpose of Lead Advertising Agencies in Driving New Technologies in Brand Communication (2024)[Contribution to conference › Paper] 18th Global Brand Conference 2025 (Accepted/In press). A. Lambrecht, A., Baumgarth, C. & Henseler, J.Design for Customer Delight: Advancing Customer Delight Research as a Design Science (2024)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Stange, R.https://doi.org/10.3990/1.9789036562331Integrating sustainability into food marketing: A design-based extension of the food well-being paradigm (2024)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Tian, Y.https://doi.org/10.3990/1.9789036563710How can businesses communicate sustainability with customers without backfiring effects?: Using threats in sustainable marketing. (2024)[Contribution to conference › Paper] Conference on Sustainable Operation and Development 2024 (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.Top managers’ personal branding in a corporate world: Strategizing and overcoming dualities along the career path (2024)Corporate Reputation Review, 27, 249-270. Article CRRR-D-22-00050R2. Scheidt, S., Loohuis, R. & Henseler, J.https://doi.org/10.1057/s41299-023-00170-2Customer success management through alignment of marketing, sales and IT (2024)Industrial marketing management, 120, 1-14. Graesch, J. P., Hensel-Börner, S. & Henseler, J.https://doi.org/10.1016/j.indmarman.2024.05.004Development and validation of the Vaccine Barriers Assessment Tool for identifying drivers of under-vaccination in children under five years in Australia (2024)Human Vaccines and Immunotherapeutics, 20(1). Article 2359623. Kaufman, J., Tuckerman, J., Bonner, C., Durrheim, D. N., Costa, D. S. J., Henseler, J. & Danchin, M.https://doi.org/10.1080/21645515.2024.2359623Beware of the Woozle effect and belief perseverance in the PLS-SEM literature! (2024)Electronic Commerce Research: Special Issue on Business Process Integration and E-Commerce Infrastructure, 24, 715-744. Henseler, J., Lee, N., Roemer, E., Kemény, I., Dirsehan, T. & Cadogan, J.https://doi.org/10.1007/s10660-024-09849-yMore powerful parameter tests?: No, rather biased parameter estimates. Some reflections on path analysis with weighted composites (2024)Behavior research methods, 56(4), 4205-4215. Schuberth, F., Schamberger, T. & Henseler, J.https://doi.org/10.3758/s13428-023-02256-5Should PLS become factor-based or should CB-SEM become composite-based? Both! (2024)European journal of information systems (E-pub ahead of print/First online). Henseler, J. & Schuberth, F.https://doi.org/10.1080/0960085X.2024.2357123When and how to use confirmatory composite analysis (CCA) in second language research (2024)Studies in Second Language Acquisition, 46(2), 597-616. Alamer, A., Schuberth, F. & Henseler, J.https://doi.org/10.1017/S0272263124000020Why Marketing Managers Act Sustainable – and Why Not: Towards a Sustainability Acceptance Model (2024)[Contribution to conference › Abstract] 53rd EMAC Annual Conference 2024 (Accepted/In press). Hübscher, C. J., Henseler, J. & Hensel-Börner, S.Towards true authentic corporate brands: an existential view (2024)In Proceedings 17th Global Brand Conference, 22-24 April 2024, Edinburgh, United Kingdom. Edinburgh Napier University (Accepted/In press). Grimm, N., Sahhar, Y., Moss, C. & Henseler, J.Categorizing Behavioral and Formed Concepts in Sports Marketing Research (2024)International journal of sports marketing & sponsorship, 25(2), 310-329. Müller, T., Schuberth, F. & Henseler, J.https://doi.org/10.1108/IJSMS-10-2022-0188Corporate Reputation im digitalen Umfeld: Eine systematische Literaturanalyse (2024)[Contribution to conference › Poster] HAW Forschungstag 2024 (Unpublished). Stephan, R., Hillebrandt, I., Redler, J. & Henseler, J.If you are not green, you will regret in 10 years: Success and pitfalls in the use of threat in sustainable communication (2024)[Contribution to conference › Paper] 11th International Conference on Social Responsibility, Ethics, and Sustainable Business (ICSR) (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.PLS path modeling's open-heart surgery: Teaching a method in transition (2024)In A Corvinus marketing doktori képzés 30 éve 1993–2023: Hazai és nemzetközi kitekintéssel (pp. 116). Corvinus University of Budapest. Henseler, J.https://doi.org/10.14267/978-963-503-951-7The ineffectiveness of threat in green CSR communication among luxury cruise travelers: Insights from theory of hedonic moral hypocrisy (2024)[Contribution to conference › Paper] AMA Winter Academic Conference 2025 (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.The measured latent method construct approach to control for common method variance (2024)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2025 (Accepted/In press). Schamberger, T., Schuberth, F. & Henseler, J.What makes threat ineffective in sustainability communication?: The role of psychological reactance and green hypocrisy (2024)[Contribution to conference › Paper] 22nd International Conference on Research in Advertising (ICORIA). Young, K.-Y., Okazaki, S. & Henseler, J.Why researchers should be cautious about using PLS-SEM (2024)Industrial marketing management (Accepted/In press). Henseler, J., Schuberth, F., Lee, N. & Kemény, I.
2023
GraphEx: Visualizing and managing customer experience in its multidimensionality (2023)Journal of Service Theory and Practice, 33(7), 94-115. Sahhar, Y., Loohuis, R. & Henseler, J.https://doi.org/10.1108/JSTP-03-2023-0077Impact of Augmented Reality on Customer-Based Brand Equity: The Role of Narcissism (2023)[Contribution to conference › Paper] 17th Global Brand Conference 2024 (Accepted/In press). A. Lambrecht, A., Baumgarth, C. & Henseler, J.Modeling indices using partial least squares: How to determine the optimum weights? (2023)Quality & quantity, 57, 521-535. Dirsehan, T. & Henseler, J.https://doi.org/10.1007/s11135-022-01515-5Shopping companions and their diverse impacts: A systematic annotated bibliography (2023)SAGE Open, 13(4). Scholz, T. B., Pagel, S. & Henseler, J.https://doi.org/10.1177/21582440231221905Design science and marketing: A perfect couple (2023)Journal of Creating Value, 9(2), 160-165. Henseler, J., Schmidt, H. J. & Redler, J.https://doi.org/10.1177/23949643231200703Premature Conclusions about the Signal-to-Noise Ratio in Structural Equation Modeling Research: A Commentary on Yuan and Fang (2023) (2023)British journal of mathematical and statistical psychology, 76(3), 682-694. Schuberth, F., Schamberger, T., Rönkkö, M., Liu, Y. & Henseler, J.https://doi.org/10.1111/bmsp.12304Digital transformation of customer interactions: Aligning marketing, sales and IT (2023)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Graesch, J. P.https://doi.org/10.3990/1.9789036558044Incorporating Composites in Structural Equation Modeling: Exploiting the Henseler—Ogasawara Specification (2023)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Yu, X.https://doi.org/10.3990/1.9789036557214The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021) (2023)Technological forecasting and social change, 194. Article 122665. Schuberth, F., Hubona, G., Roemer, E., Zaza, S., Schamberger, T., Chuah, F., Cepeda-Carrión, G. & Henseler, J.https://doi.org/10.1016/j.techfore.2023.122665To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude (2023)Journal of product and brand management, 32(7), 1108-1122. Kirkby, A., Baumgarth, C. & Henseler, J.https://doi.org/10.1108/JPBM-02-2022-3864Specifying composites in structural equation modeling: A refinement of the Henseler-Ogasawara specification (2023)Statistical Analysis and Data Mining, 16(4), 348-357. Yu, X., Schuberth, F. & Henseler, J.https://doi.org/10.1002/sam.11608Augmented Reality and Customer-Based Brand Equity: The moderating Effect of Narcissism on the Evaluation of AR Brand Experiences (2023)[Contribution to conference › Paper] German Conference on Brand Science, DERMARKENTAG 2023. A. Lambrecht, A., Baumgarth, C. & Henseler, J.Partial least squares is an estimator for structural equation models: A comment on Evermann and Rönkkö (2021) (2023)Communications of the Association for Information Systems, 52, 711-729. Schuberth, F., Zaza, S. & Henseler, J.https://doi.org/10.17705/1CAIS.05232Marketing education for sustainable development (2023)Spanish Journal of Marketing - ESIC, 28(3). Hübscher, C. J., Hensel-Börner, S. & Henseler, J.https://doi.org/10.1108/SJME-06-2022-0131Assessing the overall fit of composite models estimated by partial least squares path modeling (2023)European journal of marketing, 57(6), 1678-1702. Schuberth, F., Rademaker, M. E. & Henseler, J.https://doi.org/10.1108/EJM-08-2020-0586Partial least squares as a tool for scientific inquiry: Comments on Cadogan and Lee (2023)European journal of marketing, 57(6), 1737-1757. Henseler, J. & Schuberth, F.https://doi.org/10.1108/EJM-06-2021-0416Structural parameters under partial least squares and covariance-based structural equation modeling:: A comment on Yuan and Deng (2021) (2023)Structural equation modeling, 30(3), 339-345. Schuberth, F., Rosseel, Y., Rönkkö, M., Trinchera, L., Kline, R. B. & Henseler, J.https://doi.org/10.1080/10705511.2022.2134140A Research Agenda on the UN Sustainable Development Goals in B2B Branding: An Abstract (2023)[Contribution to conference › Abstract] Academy of Marketing Science Annual Conference, AMSAC 2023. Österle, B., Hübscher, C. J., Henseler, J. & Hensel-Börner, S.Building brand meaning in social entrepreneurship organizations: The social impact brand model (2023)Journal of brand management, 30(3), 207-226. Lückenbach, F., Schmidt, H. J. & Henseler, J.https://doi.org/10.1057/s41262-022-00299-1A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science (2023)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Mulder - Nijkamp, M.https://doi.org/10.3990/1.9789036555975Studying theoretical concepts in management research: Categorization, operationalization, and validation using partial least squares path modeling (2023)[Thesis › PhD Thesis - Research external, graduation UT]. University of Twente. Müller, T.https://doi.org/10.3990/1.9789036555395Alignment throughout the Customer Journey - Shaping the Marketing, Sales, IT interface (2023)In AMA Winter Academic Conference, Nashville, TN, February 10-12, 2023 (Accepted/In press). Graesch, J. P., Hensel-Börner, S. & Henseler, J.Confirmatory composite analysis in human development research (2023)International journal of behavioral development, 47(1), 89-100. Schamberger, T., Schuberth, F. & Henseler, J.https://doi.org/10.1177/01650254221117506Content as Currency: The Case of Siemens Corporate Newsroom (2023)[Contribution to conference › Paper] Global Brand Conference 2023. Grimm, N., Henseler, J., Österle, B. & Moss, C.Specifying composites in growth curve analysis (2023)[Contribution to conference › Abstract] Advanced Techniques for Longitudinal Data Analysis in Social Science, ATLASS 2023 . Yu, X., Schuberth, F. & Henseler, J.
2022
A framework to foster traceability of E/E artifacts during automotive development in consideration of model-based systems engineering within distributed engineering collaboration by means of the Blockchain (2022)[Thesis › PhD Thesis - Research external, graduation UT]. University of Twente. Heber, D. T.https://doi.org/10.3990/1.9789036554626Rural smartness: Its determinants and impacts on rural economic welfare (2022)Electronic markets, 32, 1943-1970. Mukti, I. Y., Henseler, J., Aldea, A., Govindaraju, R. & Iacob, M. E.https://doi.org/10.1007/s12525-022-00526-2Modeling and Assessing Forged Concepts in Tourism and Hospitality Using Confirmatory Composite Analysis (2022)Journal of business research, 152, 221-230. Liu, Y., Schuberth, F., Liu, Y. & Henseler, J.https://doi.org/10.1016/j.jbusres.2022.07.040How can the transition from office to telework be managed?: The impact of tasks and workplace suitability on collaboration and work performance (2022)Frontiers in psychology, 13. Article 987530. Müller, T., Schuberth, F., Bergsiek, M. & Henseler, J.https://doi.org/10.3389/fpsyg.2022.987530Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and Further Research (2022)In Sales Enablement als Fundament des Vertriebserfolgs: Innovative Ansätze aus Theorie und Praxis zur Gestaltung erfolgreicher Kundenbeziehungen (pp. 113-133) (FOM-Edition Book series). Springer. Graesch, J. P., Hensel-Börner, S. & Henseler, J.https://doi.org/10.1007/978-3-658-37614-7_9What makes tourists adopt smart hospitality?: An inquiry beyond the technology acceptance model (2022)Digital Business, 2(2). Article 100042. Liu, Y., Henseler, J. & Liu, Y.https://doi.org/10.1016/j.digbus.2022.100042Understanding and Managing Customer Experience in Practice: A Phenomenological Inquiry (2022)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Sahhar, Y.https://doi.org/10.3990/1.9789036554053Calling on autohermeneutic phenomenology to delve into the deeper levels of experience (2022)In Contemporary approaches Studying Customer Experience in Tourism Research: This book will present the contemporary approaches applied to the tourism research, to study the consumer experience by discussing first, the theoretical part, which will be based mainly on behavioral sciences. To this regard, main paradigms and their related approaches studying CX will be stressed. Second, the book will develop a methodological part highlighting the holistic and dynamic nature of the customer experience, by capturing it along the customer journey; into the pre-, during, and post consumption through a combination of techniques including the innovative ones. Keywords – Customer experience, tourism management, ethno marketing, phenomenology, psychoanalytic, philosophical orientation, facet theory, customer journey, emotions, sensory experience, CX measure.. Emerald. Sahhar, Y., Loohuis, R. & Henseler, J.Multigroup analysis in information systems research using PLS-PM: A systematic investigation of approaches (2022)Data Base for Advances in Information Systems, 53(3), 26-48. Klesel, M., Schuberth, F., Niehaves, B. & Henseler, J.https://doi.org/10.1145/3551783.3551787Methodological Advances in Composite-based Structural Equation Modeling (2022)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente/Julius-Maximilians-Universität Würzburg. Schamberger, T. S.https://doi.org/10.3990/1.9789036553759Shopping companions in retail environments: A view from different perspectives (2022)[Thesis › PhD Thesis - Research external, graduation UT]. University of Twente. Scholz, T. B.https://doi.org/10.3990/1.9789036553872Improving the Material and Financial Circularity of the Plastic Packaging Value Chain in The Netherlands: Challenges, Opportunities, and Implications (2022)Sustainability (Switzerland), 14(12). Article 7404. Çevikarslan, S., Gelhard, C. V. & Henseler, J.https://doi.org/10.3390/su14127404Augmented reality and brand: A systematic literature review (2022)[Contribution to conference › Paper] 15th Global Brand Conference 2022. A. Lambrecht, A., Baumgarth, C. & Henseler, J.The dynamics of electric vehicle acceptance in corporate fleets: Evidence from Germany (2022)Technology in society, 68(February). Article 101938. Roemer, E. & Henseler, J.https://doi.org/10.1016/j.techsoc.2022.101938Social marketing and higher education: partnering to achieve sustainable development goals (2022)Journal of Social Marketing, 12(1), 76-104. Hübscher, C., Hensel-Börner, S. & Henseler, J.https://doi.org/10.1108/JSOCM-10-2020-0214A new approach for modeling aggregate constructs (2022)[Contribution to conference › Abstract] Structural Equation Modeling. Yu, X., Fassott, G., Schuberth, F. & Henseler, J.Advancing purchasing as a design science: Publication guidelines to shift towards more relevant purchasing research (2022)Journal of purchasing and supply management, 28(1). Article 100750. Stange, R., Schiele, H. & Henseler, J.https://doi.org/10.1016/j.pursup.2022.100750Soziale Künstliche Intelligenz für die Markenstimme – KIMS-Matrix als Orientierungsrahmen (2022)In Integriertes Online- und Offline-Channel-Marketing: Praxisbeispiele und Handlungsempfehlungen für das Omni-Channel-Marketing (pp. 173–189). Springer. Kirkby, A., Baumgarth, C. & Henseler, J.https://doi.org/10.1007/978-3-658-38048-9_8
2021
Value co-creation in multi-actor ecosystems (2021)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Weretecki, P.https://doi.org/10.3990/1.9789036552462Personal Branding of Top Managers (2021)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Scheidt, S.https://doi.org/10.3990/1.9789036552912A Clarification of Confirmatory Composite Analysis (CCA) (2021)International journal of information management, 61. Article 102399. Hubona, G., Schuberth, F. & Henseler, J.https://doi.org/10.1016/j.ijinfomgt.2021.102399Counterpoint: Representing Forged Concepts as Emergent Variables Using Composite-based Structural Equation Modeling (2021)Data Base for Advances in Information Systems, 52(SI), 114-130. Yu, X., Zaza, I., Schuberth, F. & Henseler, J.https://doi.org/10.1145/3505639.3505647Information management can’t be all fun and games, can it?: How gamified experiences foster information exchange in multi-actor service ecosystems (2021)International journal of information management, 61(December), 102391. Article 102391. Weretecki, P., Greve, G., Bates, K. & Henseler, J.https://doi.org/10.1016/j.ijinfomgt.2021.102391HTMT2 - An improved criterion for assessing discriminant validity in structural equation modeling (2021)Industrial management & data systems, 121(12), 2637-2650. Roemer, E., Schuberth, F. & Henseler, J.https://doi.org/10.1108/IMDS-02-2021-0082Illuminating Experience’s Inception and Evolvement: An Autohermeneutic Phenomenological Inquiry (2021)In The 2021 Naples Forum on Service: A Service Lens on Changing Business and Society. Sahhar, Y., Loohuis, R. & Henseler, J.The interplay of marketing and design (2021)Review of managerial science, 15(5), 1129-1137. Henseler, J., Guerreiro, M. & de Matos, N.https://doi.org/10.1007/s11846-021-00470-zEmerging interstices in communities of innovation (2021)Creativity and innovation management, 30(2), 233-247. Somers, C. E., Stockstrom, C. & Henseler, J.https://doi.org/10.1111/caim.12430Selling actors in multi-actor sales ecosystems: Who they are, what they do, and why it matters (2021)Journal of business & industrial marketing, 36(4), 641-653. Article JBIM-03-2020-0145. Weretecki, P., Greve, G. & Henseler, J.https://doi.org/10.1108/JBIM-03-2020-0145Designing for Trust: A neuroscientific and design perspective on trust within a professional context (2021)[Thesis › PhD Thesis - Research external, graduation UT]. University of Twente. van Zeeland–van der Holst, E. M.https://doi.org/10.3990/1.9789036551762E-perceptions and business ‘mating’: the communication effects of the relative width of males’ faces in business portraits (2021)Frontiers in psychology, 12. Article 605926. van Zeeland, E. & Henseler, J.https://doi.org/10.3389/fpsyg.2021.605926Raw data "E-perceptions and business 'mating': The Communication Effects of the Relative Width of Males' Faces in Business Portraits" (2021)[Dataset Types › Dataset]. 4TU.Centre for Research Data. van Zeeland, E. & Henseler, J.https://doi.org/10.4121/14317574Information technology and marketing: An important partnership for decades (2021)Industrial management & data systems. Graesch, J. P., Hensel-Börner, S. & Henseler, J.https://doi.org/10.1108/IMDS-08-2020-0510Managing complexity in marketing: from a design Weltanschauung (2021)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Kamran, Q.https://doi.org/10.3990/1.9789036551113Experiential Value in Multi-Actor Service Ecosystems: Scale Development and Its Relation to Inter-Customer Helping Behavior (2021)Frontiers in psychology, 11. Article 593390. Weretecki, P., Greve, G. & Henseler, J.https://doi.org/10.3389/fpsyg.2020.593390A systematic review of theoretical, methodological, contextual, and content-wise foundations of customer delight research in online and offline environments (2021)[Contribution to conference › Paper] 11th European Decision Sciences Conference, EDSI 2021. Stange, R., Scheffler, P. & Henseler, J.A typology of innovation outcomes in maker communities (2021)[Contribution to conference › Poster] R&D Management Conference 2021. Somers, C. E., Stockstrom, C. & Henseler, J.Customers as advocates in times of brand crises: Why, when, and how? (2021)[Contribution to conference › Paper] 50th EMAC Annual Conference, EMAC 2021. Yu, X., Kristal, S., Schuberth, F. & Henseler, J.Maximum Likelihood Estimator For Composite Models (2021)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2021. Schamberger, T., Schuberth, F. & Henseler, J.Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing (2021)Cogent Business and Management, 8(1). Article 1901643. Kamran, Q., Topp, S., Henseler, J. & Gupta, M.https://doi.org/10.1080/23311975.2021.1901643Which equations?: An inquiry into the equations in partial least squares structural equation modeling (2021)In New Perspectives in Serving Customers, Patients, and Organizations: A Festschrift for Judit Simon (pp. 96-115). Corvinus University of Budapest. Schuberth, F., Müller, T. & Henseler, J.http://hdl.handle.net/10362/130227
2020
Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables (2020)[Book/Report › Book]. Guilford Press. Henseler, J.https://doi.org/https://www.routledge.com/Composite-Based-Structural-Equation-Modeling-Analyzing-Latent-and-Emergent-Variables/Henseler/p/book/9781462545605Embedding a sustainability focus in packaging development processes (2020)In EcoDesign and Sustainability II: Social Perspectives and Sustainability Assessment (pp. 49-60) (Sustainable Production, Life Cycle Engineering and Management). Springer. de Koeijer, B., Borgman, I. M., Henseler, J., ten Klooster, R. & de Lange, J.https://doi.org/10.1007/978-981-15-6775-9_4Using Confirmatory Composite Analysis to Assess Emergent Variables in Business Research (2020)Journal of business research, 120, 147-156. Henseler, J. & Schuberth, F.https://doi.org/10.1016/j.jbusres.2020.07.026Estimating and assessing second-order constructs using PLS-PM: the case of composites of composites (2020)Industrial management & data systems, 120(12), 2211-2241. Schuberth, F., Rademaker, M. & Henseler, J.https://doi.org/10.1108/IMDS-12-2019-0642The Evolving New Topology of Marketing From A Design Weltanschauung (2020)In Bridging Gaps: Marketing in an Age of Disruption: AMA Summer Academic Conference, August 18-20, 2020 (pp. 997-1012). American Marketing Association. Kamran, Q., van Dijk, J., Topp, S. & Henseler, J.Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding (2020)Frontiers in psychology, 11. Article 1809. Scheidt, S., Gelhard, C. & Henseler, J.https://doi.org/10.3389/fpsyg.2020.01809Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock (2020)Journal of business research, 114, 240-253. Kristal, S., Baumgarth, C. & Henseler, J.https://doi.org/10.1016/j.jbusres.2020.04.026Design of a robotized welding cell for sheet metal products assembling in a single-piece flow process configuration (2020)[Thesis › EngD Thesis]. University of Twente. Rios Vargas, L.How to perform and report an impactful analysis using partial least squares?: Guidelines for confirmatory and explanatory IS research (2020)Information & management, 57(2). Article 103168. Benitez Amado, J., Henseler, J., Castillo, A. & Schuberth, F.https://doi.org/10.1016/j.im.2019.05.003Experiential value of experiential marketing: Multi-item scale development and validation (2020)In 2020 Winter Conference of the American Marketing Association. Weretecki, P., Greve, G. & Henseler, J.The value of temporal work and timing in the development of top managers’ personal brands during their career (2020)[Contribution to conference › Paper] 36th EGOS Colloquium 2020. Scheidt, S., Loohuis, R. & Henseler, J.The use of design thinking within the brand management discipline: A literature review (2020)In Forum Markenforschung 2018: Tagungsband der internationalen Konferenz „DERMARKENTAG“ (pp. 213-228). Springer. Halstrick, B., Schmidt, H. J. & Henseler, J.https://doi.org/10.1007/978-3-658-29127-3_12Auxiliary theories (2020)In Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables (pp. 25-37) (Methodology in the Social Sciences Series). Guilford Press. Henseler, J. & Schuberth, F.Confirmatory composite analysis (2020)In Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables (pp. 180-202) (Methodology in the Social Sciences Series). Guilford Press. Henseler, J. & Schuberth, F.Design and marketing: Intersections and challenges (2020)Creativity and innovation management, 29(S1), 3-10. Henseler, J. & Guerreiro, M.https://doi.org/10.1111/caim.12412Emergence in Design Science Research (2020)In New Perspectives on Digitalization: Local Issues and Global Impact. Proceedings on Digitalization at the Institute for Advanced Study of the University of Siegen (pp. 117-125). Universitätsverlag Siegen. Klesel, M. & Henseler, J.https://doi.org/10.25819/ubsi/1894Robust Partial Least Squares Path Modeling (2020)Behaviormetrika, 47, 307-334. Schamberger, T., Schuberth, F., Henseler, J. & Dijkstra, T. K.https://doi.org/10.1007/s41237-019-00088-2The Evolving New Typology of Marketing from a Design Weltanschauung (2020)[Contribution to conference › Paper] AMA Summer Academic Conference 2020. Kamran, Q., van Dijk, J. & Henseler, J.
2019
Theory and practice of brand co-creation (2019)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Kristal, S.https://doi.org/10.3990/1.9789036548403Disasters, hope, and globalization: Exploring self-identification with global consumer culture in Japan (2019)International marketing review, 36(5), 726-747. Okazaki, S., Taylor, C. R., Vargas, P. & Henseler, J.https://doi.org/10.1108/IMR-04-2018-0158To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations (2019)Cogent Business and Management, 6(1). Article 1647820. Lückenbach, F., Baumgarth, C., Schmidt, H. & Henseler, J.https://doi.org/10.1080/23311975.2019.1647820How Service Providers Manage the Customer’s Service Value Experience throughout the Customer Journey: A Multiple Ethnographic Study (2019)In Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda. Sahhar, Y., Loohuis, R. & Henseler, J.A test for multigroup comparison using partial least squares path modeling (2019)Internet research, 29(3), 464-477. Klesel, M., Schuberth, F., Henseler, J. & Niehaves, B.https://doi.org/10.1108/IntR-11-2017-0418Conceptualization and development of a multi-item experiential value measurement scale for experiential marketing. (2019)[Contribution to conference › Poster] 48th Annual European Marketing Academy (EMAC) Conference. Weretecki, P., Greve, G. & Henseler, J.https://proceedings.emac-online.org/pdfs/A2019-9128.pdfExperiences at Brand Worlds in Industrial Marketing and their Impact on Brand Experience and Brand Equity (2019)[Contribution to conference › Paper] 99th Academy of Marketing Science Annual Conference, AMSAC 2019. Österle, B. M., Kuhn, M. & Henseler, J.See and be seen: How visibility affects the personal branding of top managers (2019)[Contribution to conference › Paper] 14th Global Brand Conference 2019. Scheidt, S., Loohuis, R. & Henseler, J.Co-creation of corporate brand identity in B2B: The transformation of the technology brand Ottobock (2019)[Contribution to conference › Paper] 14th Global Brand Conference 2019. Kristal, S., Baumgarth, C. & Henseler, J.Brand Worlds in Industrial Marketing (2019)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Österle, B.https://doi.org/10.3990/1.9789036547338Why do all good things come to an end?: An inquiry into the discontinuation of sport sponsor-sponsee relationships (2019)International journal of sports marketing & sponsorship, 20(2), 224-241. van Rijn, M., Kristal, S. & Henseler, J.https://doi.org/10.1108/IJSMS-01-2018-0010The dynamic nature of brand experience (2019)In Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 789-799). Springer. Österle, B., Kuhn, M. M. & Henseler, J.https://doi.org/10.1007/978-3-030-02568-7_211
2018
New guidelines for the use of PLS path modeling in hospitality, travel and tourism research (2018)In Application of partial least squares : Structural equation modeling (PLS-SEM) in tourism and hospitality research (pp. 17-33). Emerald. Henseler, J., Müller, T. & Schuberth, F.https://doi.org/10.1108/978-1-78756-699-620181002Confirmatory Composite Analysis (2018)Frontiers in psychology, 9(DEC). Article 02541. Schuberth, F., Henseler, J. & Dijkstra, T. K.https://doi.org/10.3389/fpsyg.2018.02541The development team as a guardian of sustainability and circularity: A design intervention tailored for product-packaging development processes (2018)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. de Koeijer, B.https://doi.org/10.3990/1.9789036546416Being rigorous and relevant: On the interplay of marketing and design research (keynote talk) (2018)[Contribution to conference › Paper] International Conference on Marketing and Design. Henseler, J.Personal branding: A review on a contemporary phenomenon (2018)[Contribution to conference › Paper] Markentag 2018. Scheidt, S. & Henseler, J.Understanding product differentiation failures in agri-food markets: The role of product knowledge and brand credence in olive oil markets (2018)Food quality and preference, 68, 146-155. Article FQAP3474. Salazar Ordonez, M., Rodriguez Entrena, M., Cabrera, E. R. & Henseler, J.https://doi.org/10.1016/j.foodqual.2018.02.010Analyzing sequential choice in online innovation communities (2018)[Contribution to conference › Paper] 16th Annual International Open and User Innovation Conference 2018. Somers, C. E., Stockstrom, C. & Henseler, J.Brand worlds: Introducing experiential marketing to B2B branding (2018)Industrial marketing management, 72, 71-98. Österle, B., Kuhn, M. M. & Henseler, J.https://doi.org/10.1016/j.indmarman.2018.04.015The dynamic nature of brand experience (2018)[Contribution to conference › Paper] 21st AMS World Marketing Congress 2018. Österle, B. M., Kuhn, M. & Henseler, J.Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence (2018)Data in brief, 18(June), 1750-1757. Salazar Ordonez, M., Rodriguez Entrena, M., Cabrera, E. R. & Henseler, J.https://doi.org/10.1016/j.dib.2018.04.084Salespersons’ missing perspective on customer participation behavior in value co-creation: An exploratory study (2018)In 47th EMAC Annual Conference. Weretecki, P., Greve, G. & Henseler, J.Using Composite Models as Auxiliary Theories in Marketing Research (2018)[Contribution to conference › Paper] 47th EMAC Annual Conference. Henseler, J.The influence of stakeholder co-creation on brand identity in industrial settings: Towards a management-oriented perspective (2018)[Contribution to conference › Paper] 13th Global Brand Conference of Academy of Marketing 2018. Kristal, S., Baumgarth, C. & Henseler, J.Interplay of relational and contractual governance in public-private partnerships: The mediating role of relational norms, trust and partners’ contribution (2018)International journal of project management, 36(3), 429-443. Benitez Avila, C. A., Hartmann, A., Dewulf, G. P. M. R. & Henseler, J.https://doi.org/10.1016/j.ijproman.2017.12.005Confirmatory Composite Analysis (2018)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2018. Schuberth, F., Henseler, J. & Dijkstra, T. K.Thinking outside the box: A neuroscientific perspective on trust in B2B-relationships (2018)IMP journal, 12(1), 75-110. van Zeeland-van der Holst, E. M. & Henseler, J.https://doi.org/10.1108/IMP-03-2017-0011Developing green innovation performance by fostering of organizational knowledge and coopetitive relations (2018)Review of managerial science, 12(2), 499-517. Albort Morant, G., Leal-Millán, A. G., Cepeda-Carrión, G. & Henseler, J.https://doi.org/10.1007/s11846-017-0270-zImpact of information technology infrastructure flexibility on mergers and acquisitions (2018)MIS quarterly = Management information systems quarterly, 42(1), 25-43. Benitez, J., Ray, G. & Henseler, J.https://doi.org/10.25300/MISQ/2018/13245Potential and realized absorptive capacity as complementary drivers of green product and process innovation performance (2018)Sustainability (Switzerland), 10(2). Article 381. Albort-Morant, G., Henseler, J., Cepeda-Carrión, G. & Leal-Millán, A. G.https://doi.org/10.3390/su10020381Partial least squares path modeling: Quo vadis? (2018)Quality & quantity, 52(1), 1-8. Henseler, J.https://doi.org/10.1007/s11135-018-0689-6'Brand play' versus 'brand attack': The subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists (2018)Journal of product and brand management, 27(3), 334-347. Kristal, S., Baumgarth, C. & Henseler, J.https://doi.org/10.1108/JPBM-01-2017-1405Engineering change management from the viewpoint of corporate reputation (2018)In DS92: Proceedings of the DESIGN 2018 15th International Design Conference (pp. 589-600). Honkisch, C. A., Pereira Pessoa, M. V. & Henseler, J.https://doi.org/10.21278/idc.2018.0170In for a penny, in for a pound?: Exploring mutual endorsement effects between celebrity CEOs and corporate brands (2018)Journal of product and brand management, 27(2), 203-220. Scheidt, S., Gelhard, C. V., Strotzer, J. & Henseler, J.https://doi.org/10.1108/JPBM-07-2016-1265Partial least squares path modeling using ordinal categorical indicators (2018)Quality & quantity, 52(1), 9-35. Schuberth, F., Henseler, J. & Dijkstra, T. K.https://doi.org/10.1007/s11135-016-0401-7PLS path modeling: A confirmatory approach to study tourism technology and tourist behavior (2018)Journal of Hospitality and Tourism Technology, 249-266. Article JHTT-09-2017-0106. Müller, T., Schuberth, F. & Henseler, J.https://doi.org/10.1108/JHTT-09-2017-0106Testing design-oriented auxiliary theories using PLS path modeling (2018)[Contribution to conference › Paper] 23rd International Conference on Computational Statistics, COMPSTAT 2018. Schuberth, F. & Henseler, J.The behavioural response of the professional buyer on social cues from the vendor and how to measure it (2018)Journal of business & industrial marketing, 33(1), 72-83. van Zeeland, E. & Henseler, J.https://doi.org/10.1108/JBIM-06-2016-0135With whom do you shop?: A systematic review of research on co-shopping (2018)[Contribution to conference › Paper] 25th International Conference on Recent Advances In Retailing And Services Science 2018. Scholz, T. B., Pagel, S. & Henseler, J.
2017
The internal audit dilemma: The impact of executive directors versus audit committees on internal auditing work (2017)Managerial Auditing Journal, 32(9), 854-878. Eulerich, M., Henseler, J. & Koehler, A.https://doi.org/10.1108/MAJ-08-2016-1435Realizing product-packaging combinations in circular systems: Shaping the research agenda (2017)Packaging technology and science, 30(8), 443-460. de Koeijer, B., Wever, R. & Henseler, J.https://doi.org/10.1002/pts.2219Brand meaning and equity in B-to-B markets: A brand co-creation view (2017)[Contribution to conference › Paper] BMM-EMAC 8th Biennial International Conference on business Market Management in Association with EMAC. Kristal, S., Baumgarth, C. & Henseler, J.Development and update of guidelines to perform and report partial least squares path modeling in Information Systems research (2017)[Contribution to conference › Paper] 21st Pacific Asia Conference on Information Systems 2017. Benitez Amado, J., Henseler, J. & Castillo, A.Mapping the field: A bibliometric analysis of green innovation performance (2017)Sustainability (Switzerland), 9(6). Article 1011. Albort Morant, G., Henseler, J., Leal-Millán, A. G. & Cepeda-Carrión, G.https://doi.org/10.3390/su9061011Bridging design and behavioral research with variance-based structural equation modeling (2017)Journal of advertising, 46(1), 178-192. Henseler, J.https://doi.org/10.1080/00913367.2017.1281780Absorptive external environmental knowledge to generate green product and process innovation (2017)[Contribution to conference › Paper] 12th International Forum on Knowledge Asset Dynamics, IFKAD 2017. Albort Morant, G., Henseler, J. & Leal-Millán, A. G.ADANCO 2.0.1 (2017)[Contribution to conference › Paper] 9th International Conference on PLS and Related Methods, PLS 2017. Henseler, J.ADANCO 2.0.1: user manual (2017)[Book/Report › Book]. Composite Modeling GmbH & Co. Henseler, J.Brand worlds: Evoking brand experiences in B2B (2017)[Contribution to conference › Paper] International Symposium/Workshop on “Branding in the Business-to-Business Context”. Österle, B. M., Kuhn, M. & Henseler, J.Composite-based Methods in Structural Equation Modeling (2017)[Thesis › PhD Thesis - Research external, graduation external]. Schuberth, F.https://doi.org/10.25972/OPUS-15465Coping with endogeneity in composite modeling (2017)[Contribution to conference › Paper] 8th Annual Conference of the European Decision Sciences Institute . Henseler, J. & Roldan, J. L.Estimating hierarchical constructs using consistent partial least squares: The case of second-order composites of common factors (2017)Industrial management & data systems, 117(3), 459-477. van Riel, A. C. R., Henseler, J., Kemény, I. & Sasovova, Z.https://doi.org/10.1108/IMDS-07-2016-0286Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs) (2017)[Contribution to conference › Paper] 11th Global Brand Conference 2016. Lückenbach, F., Baumgarth, C., Schmidt, H. J. & Henseler, J.Let's defend our brand!: A typology of response strategies to restore brand equity in non-collaborative brand co-creation (2017)[Contribution to conference › Paper] 12th Global Brand Conference 2017. Kristal, S., Baumgarth, C. & Henseler, J.Partial least squares path modeling: Updated guidelines (2017)In Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications (pp. 19-39). Springer. Henseler, J., Hubona, G. & Ray, P. A.https://doi.org/10.1007/978-3-319-64069-3_2Partial least squares path modeling (2017)In Advanced Methods for Modeling Markets (pp. 361-381). Article 12. Springer. Henseler, J.https://doi.org/10.1007/978-3-319-53469-5Partial least squares path modeling using ADANCO 2.0 (2017)In 25th European Conference on Information Systems, pre-conference workshop, Guimarães, Portugal, June 7, 2017. Benitez Amado, J. & Henseler, J.Some inconvenient truths about PLS path modeling (2017)In 9th International Conference on PLS and Related Methods, Macau, China, June 17-19, 2017. Henseler, J.Testing moderating effects in PLS path models with composite variables (2017)In 9th International Conference on PLS and Related Methods, Macau, China, June 17-19, 2017.. Fassott, G. & Henseler, J.
2016
An inquiry into brand worlds in industrial marketing (2016)[Contribution to conference › Paper] 32nd Annual IMP Conference 2016. Österle, B., Kuhn, M. & Henseler, J.Towards a unified theory of design? (2016)In The 50th Anniversary Design Research Society Conference (pp. -). Henseler, J., van Dijk, J., Hummels, C. C. M., Wiberg, M., Light, A. & Ludden, G. D. S.When co-creation goes wrong. Brand dilution through non-collaborative co-creation (2016)[Contribution to conference › Paper] 11th Global Brand Conference 2016. Kristal, S., Baumgarth, C. & Henseler, J.Partial least squares path modeling using ordinal categorical indicators (2016)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2016. Schuberth, F., Henseler, J. & Dijkstra, T. K.Boon or bane: how top manager brands spill over into company brands (2016)[Contribution to conference › Paper] 11th Global Brand Conference 2016. Scheidt, S., Henseler, J., Gelhard, C. V. & Strotzer, J.How to address endogeneity in partial least squares path modeling (2016)[Contribution to conference › Paper] 22nd Americas Conference on Information Systems: Surfing the IT Innovation Wave, AMCIS 2016. Benitez, J., Henseler, J. & Roldán, J. L.https://hdl.handle.net/11441/76284Introducing new products that affect consumer privacy: A mediation model (2016)Journal of business research, 69(10), 4659-4666. Lancelot Miltgen, C., Henseler, J., Gelhard, C. & Popovič, A.https://doi.org/10.1016/j.jbusres.2016.04.015Is co-creation really a booster for brand equity? The role of co-creation in observer-based brand equity (OBBE) (2016)Journal of product and brand management, 25(3), 247-261. Kristal, S., Baumgarth, C., Behnke, C. & Henseler, J.https://doi.org/10.1108/JPBM-05-2015-0893New developments in PLS path modeling: Guest editorial special issue on using partial least squares (PLS) in industrial management (2016)Industrial management & data systems, 116(9), 1842-1848. Henseler, J.https://doi.org/10.1108/IMDS-09-2016-0366Prediction-oriented modeling in business research by means of PLS path modeling: Introduction to a JBR special section (2016)Journal of business research, 69(10), 4545-4551. Cepeda Carrion, G., Henseler, J., Ringle, C. M. & Roldan, J. L.https://doi.org/10.1016/j.jbusres.2016.03.048Testing measurement invariance of composites using partial least squares (2016)International marketing review, 33(3), 405-431. Henseler, J., Ringle, C. M. & Sarstedt, M.https://doi.org/10.1108/IMR-09-2014-0304Testing moderating effects in PLS path models with composite variables (2016)Industrial management & data systems, 116(9), 1887-1900. Fassott, G., Henseler, J. & Coelho, P. S.https://doi.org/10.1108/IMDS-06-2016-0248The reinforcing effect of a firm's customer orientation and supply-base orientation on performance (2016)Industrial marketing management, 52(1), 18-26. Ziggers, G. W. & Henseler, J.https://doi.org/10.1016/j.indmarman.2015.07.011Using PLS path modeling in new technology research: Updated guidelines (2016)Industrial management & data systems, 116(1), 2-20. Henseler, J., Hubona, G. & Ray, P. A.https://doi.org/10.1108/IMDS-09-2015-0382
2015
Assessing measurement invariance of composite models (2015)In 2nd International Symposium on Partial Least Squares Path Modeling (pp. -). Henseler, J. & Ringle, C. M.Confirmatory composite analysis (2015)In 2nd International Symposium on Partial Least Squares Path Modeling (pp. -). Henseler, J.Consistent PLS (2015)In 2nd International Symposium on Partial Least Squares Path Modeling (pp. -). Henseler, J.A circumplex model of the behavioural antecedents of unintended strategic alliance termination: a PLS-based analysis (2015)In Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users. University of Twente. Furrer, O., Tjemkes, B. & Henseler, J.https://doi.org/10.3990/2.349A new software for variance-based structural equation modeling: ADANCO 1.1 (2015)In 2nd International Symposium on Partial Least Squares Path Modeling (pp. -). Henseler, J.Managers' risk propensity and destructive behavior in buyer-seller relationships: an application of PLS-analysis (2015)In Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users. University of Twente. Tjemkes, B., Furrer, O. & Henseler, J.https://doi.org/10.3990/2.348The future of PLS path modeling: prediction or explanation? (2015)In 2nd International Symposium on Partial Least Squares Path Modeling (pp. -). Henseler, J., Dijkstra, T. K., Rigdon, E., Shmueli, G. & Chin, W. W.Confirmatory composite analysis (2015)In 5th Modern Modeling Methods Conference (pp. -). Henseler, J.Is the whole more than the sum of its parts? On the interplay of marketing and design research (2015)[Book/Report › Inaugural speech]. University of Twente. Henseler, J.Do you like what I designed for you? The role of co-creation on the Observer-Based Brand Equity (OBBE) (2015)In 10th Global Brand Conference (pp. -). Turku School of Economics. Kristal, S., Baumgarth, C., Behnke, K. & Henseler, J.Responses When the Earth Trembles: The Impact of Community Awareness Campaigns on Protective Behavior (2015)Journal of public policy & marketing, 34(1), 4-18. Okazaki, S., Benavent-Climent, A., Navarro, A. & Henseler, J.https://doi.org/10.1509/jppm.13.045A new criterion for assessing discriminant validity in variance-based structural equation modeling (2015)Journal of the Academy of Marketing Science, 43(1), 115-135. Henseler, J., Ringle, C. M. & Sarstedt, M.https://doi.org/10.1007/s11747-014-0403-8Consistent and asymptotically normal PLS estimators for linear structural equations (2015)Computational statistics & data analysis, 81(1), 10-23. Dijkstra, T. K. & Henseler, J.https://doi.org/10.1016/j.csda.2014.07.008Consistent partial least squares path modeling (2015)MIS quarterly = Management information systems quarterly, 39(2), 297-316. Dijkstra, T. K. & Henseler, J.http://www.composite-modeling.com/app/download/10518096224/2015_MISQ_Dijkstra_Henseler.pdf?t=1420483626Formative (measurement) (2015)In Wiley Encyclopedia of Management. Vol. 9. Marketing (pp. -). Wiley. Fassott, G. & Henseler, J.https://doi.org/10.1002/9781118785317.weom090113Partial least squares (2015)In Wiley Encyclopedia of Management (pp. 1-2). Wiley. Henseler, J.https://doi.org/10.1002/9781118785317.weom090193Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users (2015)[Book/Report › Book editing] 2nd International Symposium on Partical Lease Squares Path Modeling 2015. University of Twente. Henseler, J., Ringle, C., Roldán, J. & Cepeda, G.https://doi.org/10.3990/2.319Using customer contact centres as relationship marketing instruments (2015)Service business, 9(2), 185-208. van der Aa, Z., Bloemer, J. & Henseler, J.https://doi.org/10.1007/s11628-013-0223-9
2014
To adopt, or not to adopt: that is the question (2014)[Contribution to conference › Paper] 22nd International Colloquium on Relationship Marketing, Newcastle University Business School, United Kingdom, September 8-10.. Petersone, E., van Riel, A. C. R., Henseler, J. & Roemer, E.http://www.ncl.ac.uk/nubs/assets/documents/icrm_2014_proceedings.pdfAssessing and testing the goodness-of-fit of PLS path models (2014)[Contribution to conference › Paper] The 3rd Annual Conference of the Dutch/Flemish Classification Society (Vereniging voor Ordinatie en Classificatie - VOC). Henseler, J.ADANCO 1.0. Kleve: Composite Modeling (2014)[Non-textual form › Software]. Composite Modeling GmbH & Co. KG. Henseler, J.http://www.compositemodeling.comCommon beliefs and reality about PLS: Comments on Rönkkö & Evermann (2013) (2014)Organizational research methods, 17(2), 182-209. Henseler, J., Dijkstra, T. K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., Straub, D. W., Ketchen, D. J., Hair, J. F., Hult, G. T. M. & Cantalone, J. R.https://doi.org/10.1177/1094428114526928On the emancipation of PLS-SEM: A commentary on Rigdon (2012) (2014)Long range planning, 47(3), 154-160. Sarstedt, M., Ringle, C. M., Henseler, J. & Hair, J. F.https://doi.org/10.1016/j.lrp.2014.02.007
2013
To PLS or not to PLS: That is the question (2013)In 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime (pp. 3567-3569). Rai, A., Goodhue, D., Henseler, J. & Thompson, R.https://aisel.aisnet.org/amcis2013/Panels/PanelSubmissions/2/Customer-Care-Center-Qualität: Messung und Nutzung (2013)Marketing review St. Gallen, 30(3), 16-24. van der Aa, Z., Bloemer, J., Henseler, J. & Roemer, E.https://doi.org/10.1365/s11621-013-0231-0Data-driven services marketing in a connected world (2013)Journal of service management, 24(3), 330-352. Kumar, V., Chattaraman, V., Neghina, C., Skiera, B., Aksoy, L., Buoye, A. & Henseler, J.https://doi.org/10.1108/09564231311327021Goodness-of-fit indices for partial least squares path modeling (2013)Computational statistics, 28(2), 565-580. Henseler, J. & Sarstedt, M.https://doi.org/10.1007/s00180-012-0317-1Physicians' appraisal of mobile health monitoring (2013)Service industries journal, 33(13-14), 1326-1344. Okazaki, S., Castaneda, J. A., Sanz, S. & Henseler, J.https://doi.org/10.1080/02642069.2013.815737“Let’s Wait and See!” – The Real Option to Switch as a New Element of Customer Value (2013)Schmalenbach Business Review - (sbr), 65(2), 112-136. Henseler, J. & Roemer, E.https://doi.org/10.1007/BF03396852
2012
A Model of Response Strategies in Strategic Alliances: A PLS Analysis of a Circumplex Structure (2012)Long range planning, 45(5-6), 424-450. Furrer, O., Tjemkes, B. & Henseler, J.https://doi.org/10.1016/j.lrp.2012.10.003Analysing quadratic effects of formative constructs by means of variance-based structural equation modelling (2012)European journal of information systems, 21(1), 99-112. Henseler, J., Fassott, G., Dijkstra, T. K. & Wilson, B.https://doi.org/10.1057/ejis.2011.36Creating customer loyalty through service customization (2012)European journal of marketing, 46(3/4), 331-356. Coelho, P. S. & Henseler, J.https://doi.org/10.1108/03090561211202503Exploring Unanticipated Consequences of Strategy Amongst Stakeholder Segments: The Case of a European Revenue Service (2012)Long range planning, 45(5-6), 395-423. Money, K., Hillenbrand, C., Henseler, J. & da Camara, N.https://doi.org/10.1016/j.lrp.2012.09.003Factors Affecting Mobile Diabetes Monitoring Adoption Among Physicians: Questionnaire Study and Path Model (2012)Journal of medical internet research, 14(6), e183. Okazaki, S., Castaneda, J. A., Sanz, S. & Henseler, J.https://doi.org/10.2196/jmir.2159Job quality in the customer contact centre: conceptual foundation and scale development (2012)Service industries journal, 32(2), 171-196. van Dun, Z., Bloemer, J. & Henseler, J.https://doi.org/10.1080/02642069.2010.531120PLS-MGA: A Non-Parametric Approach to Partial Least Squares-based Multi-Group Analysis (2012)In Challenges at the Interface of Data Analysis, Computer Science, and Optimization: Proceedings of the 34th Annual Conference of the Gesellschaft für Klassifikation e. V., Karlsruhe, July 21 - 23, 2010 (pp. 495-501) (Studies in Classification, Data Analysis, and Knowledge Organization). Springer. Henseler, J.https://doi.org/10.1007/978-3-642-24466-7_50Reducing employee turnover through customer contact center job quality (2012)International journal of human resource management, 23(18), 3925-3941. van der Aa, Z., Bloemer, J. & Henseler, J.https://doi.org/10.1080/09585192.2012.669782Typology of business relationships using buyers’ and suppliers’
perceptions (2012)IMP journal, 6(2), 109-134. Mandjak, T., Henseler, J., Simon, J. & Szalkai, Z.http://www.impjournal.org/Using partial least squares path modeling in advertising research: basic concepts and recent issues (2012)In Handbook of research on international advertising (pp. 252-276). Edward Elgar. Henseler, J., Ringle, C. M. & Sarstedt, M.Who owns the customer? Disentangling customer loyalty in indirect distribution channels (2012)Journal of supply chain management, 48(2), 75-92. Eggert, A., Henseler, J. & Hollmann, S.https://doi.org/10.1111/j.1745-493X.2011.03260.xWhy generalized structured component analysis is not universally preferable to structural equation modeling (2012)Journal of the Academy of Marketing Science, 40(3), 402-413. Henseler, J.https://doi.org/10.1007/s11747-011-0298-6
2011
Linear indices in nonlinear structural equation models: best fitting proper indices and other composites (2011)Quality & quantity, 45(6), 1505-1518. Dijkstra, T. K. & Henseler, J.https://doi.org/10.1007/s11135-010-9359-zManagers’ Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most? (2011)Sport marketing quarterly, 20, 7-21. Henseler, J., Wilson, B. & Westberg, K.Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)Advances in international marketing, 22, 195-218. Sarstedt, M., Henseler, J. & Ringle, C. M.https://doi.org/10.1108/S1474-7979(2011)0000022012Perceived customer contact centre quality: conceptual foundation and scale development (2011)Service industries journal, 31(8), 1347-1363. van Dun, Z., Bloemer, J. & Henseler, J.https://doi.org/10.1080/02642060903437584Technology-based service proposal screening and decision-making effectiveness (2011)Management decision, 49(5), 762-783. van Riel, A. C. R., Semeijn, J., Hammedi, W. & Henseler, J.https://doi.org/10.1108/00251741111130841
2010
A Comparison of Approaches for the Analysis of Interaction Effects Between Latent Variables Using Partial Least Squares Path Modeling (2010)Structural equation modeling, 17(19), 82-109. Henseler, J. & Chin, W. W.https://doi.org/10.1080/10705510903439003A cross-cultural comparison of brand extension success factors: A meta-study (2010)The journal of brand management, 18(1), 5-20. Henseler, J., Horvath, C., Sarstedt, M. & Zimmermann, L.https://doi.org/10.1057/bm.2010.25Editorial: Perspectives on Partial Least Squares (2010)In Handbook of Partial Least Squares: concepts, methods and applications (pp. 1-20) (Springer Handbooks of Computational Statistics). Springer. Vinzi, V. E., Chin, W. W., Henseler, J. & Wang, H.https://doi.org/10.1007/978-3-540-32827-8On the convergence of the partial least squares path modeling algorithm (2010)Computational statistics, 25(1), 107-120. Henseler, J.https://doi.org/10.1007/s00180-009-0164-xTesting Moderating Effects in PLS Path Models: An Illustration of Available Procedures (2010)In Handbook of Partial Least Squares: concepts, methods and applications (pp. 713-735) (Springer Handbooks of Computational Statistics). Springer. Henseler, J. & Fassott, G.https://doi.org/10.1007/978-3-540-32827-8_31
2009
A Comparison Between Experimental and Authentic Blood/Serum Ratios of 3,4-Methylenedioxymethamphetamine and 3,4-Methylenedioxyamphetamine (2009)Journal of analytical toxicology, 33(5), 283-286. Boy, R. G., Henseler, J., Ramaekers, J. G., Mattern, R. & Skopp, G.https://doi.org/10.1093/jat/33.5.283An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)International journal of research in marketing, 26(4), 332-344. Reinartz, W., Haenlein, M. & Henseler, J.https://doi.org/10.1016/j.ijresmar.2009.08.001Can sponsorships be harmful for events?: Investigating the transfer of associations from sponsors to events (2009)International journal of sports marketing & sponsorship, 10(3), 47-54. Henseler, J., Wilson, B. & de Vreede, D.https://doi.org/10.1108/IJSMS-10-03-2009-B006Inter-firm network capability: how it affects buyer-supplier performance (2009)British food journal, 111(8), 794-810. Ziggers, G. W. & Henseler, J.https://doi.org/10.1108/00070700910980928The use of partial least squares path modeling in international marketing (2009)Advances in international marketing, 20, 277-319. Henseler, J., Ringle, C. M. & Sinkovics, R. R.https://doi.org/10.1108/S1474-7979(2009)0000020014
2008
Determination of Morphine and 6-Acetylmorphine in Blood With Use of Dried Blood Spots (2008)Therapeutic drug monitoring, 30(6), 733-739. Boy, R. G., Henseler, J., Mattern, R. & Skopp, G.https://doi.org/10.1097/FTD.0b013e31818d9fdb
2007
A new and simple approach to multi-group analysis in partial least squares path modeling (2007)In Proceedings of PLS'07: The 5th International Symposium on PLS and Related Methods (pp. 104-107). PLS. Henseler, J.Exploring Causal Path Directionality for a Marketing Model: Using Cohen’s Path Method (2007)In Proceedings of PLS'07: The 5th International Symposium on PLS and Related Methods (pp. 57-61). PLS. Callaghan, W., Wilson, B., Ringle, C. M. & Henseler, J.Investigating the moderating role of fit on sports sponsorship and brand equity (2007)International journal of sports marketing & sponsorship, 8(4), 321-329. Henseler, J., Wilson, B., Götz, O. & Hautvast, C.Modeling Reflective Higher-Order Constructs using Three Approaches with PLS Path Modeling: A Monte Carlo Comparison (2007)In ANZMAC 2007: conference proceedings and refereed papers (pp. 791-800). ANZMAC. Wilson, B. & Henseler, J.
2006
Das Wechselverhalten von Konsumenten im Strommarkt: Eine empirische Untersuchung direkter und moderierender Effekte (2006)[Thesis › PhD Thesis - Research UT, graduation UT]. Deutscher Universitats-Verlag. Henseler, J.https://doi.org/10.1007/978-3-8350-9095-8Was bedeutet Trägheit?: Begriff und Wirkung der Trägheit im Rahmen des Wechselverhaltens von Konsumenten im Strommarkt (2006)Der Markt, 45(3), 168-172. Henseler, J.https://doi.org/10.1007/BF03032163
2005
Einführung in die PLS-Pfadmodellierung (2005)Wirtschaftswissenschaftliches Studium, 34(2), 70-75. Henseler, J.
2003
Customer Equity von KMUs (2003)In Unternehmensbewertung und Basel II in kleinen und mittleren Unternehmen (pp. 235-252) (Jahrbuch der KMU-Forschung und -Praxis ... in der Edition "Kleine und Mittlere Unternehmen"; Vol. 2003). EUL Verlag. Biemel, F. W. & Henseler, J.From switching intention to switching behavior: towards an integration of PLS and logistic regression (2003)In PLS and Related Methods: Proceedings of the PLS'03 International Symposium, Lisbon, Portugal, September 15-17 (pp. 143-145). Decisia. Henseler, J.Kundenwert als Baustein zum Unternehmenswert (2003)[Book/Report › Book]. Verlag Dr. Kovac. Henseler, J. & Hoffmann, T.