The meeting is organised by Prof. Dr. Jörg Henseler and Dr. Florian Schuberth from the Chair of Product-Market Relations.
The Chair of Product-Market Relations conducts research at the intersection of marketing, management and design. One strand of research is devoted to the development of statistical methods. In particular, we focus on composite-based structural equation modeling (SEM). Recent developments include Confirmatory Composite Analysis and the Henseler-Ogasawara specification for flexible modeling of composites in SEM.
To contact us, please send an email to: f.schuberth@utwente.nl