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Personal Branding for Scientists


  • The workshop Personal Branding and Pitching deals with the gentle art of selling yourself as a distinctive researcher in a competitive environment.
  • The main objective of this program is to provide scientists with the necessary knowledge and skills to present themselves as a personal brand in their field of interest.
  • In this course you will learn to use psychological techniques that will enhance the impact of your professional reputation within a specific target group.
  • The end result will be that you are able to promote yourself and your ideas in the best possible way. We will first discuss some commonly made mistakes and misunderstandings about personal branding and than introduce a unique branding concept.
  • This will be followed by exercises to formulate your own brand, as well as present it lively and attractively.


The fundamentals of personal branding;

  • four revolutions that will change your work life;
  • the personal branding matrix ©;
  • exercises to develop your own brand;
  • learning to optimize your talents;
  • pitching with authenticity.
  • Course code

    PB-2110 & PB-2112

  • Programme is for

    For English-speaking professional Scientists from the UT: lecturers, (associated, assistant) Professors. 

  • Date

    Wednesday 27 October 2021
    Wednesday 1 December 2021
    Wednesday 9 February 2022
    Wednesday 15 June 2022

  • Time

    One day from 9.00 to 17.00

  • Location


  • Course fee

    This training will be paid from central funds. However, you do need permission from your head of department.

  • Maximum participants

    Maximum 12 participants

  • Trainers

    Drs. Cees Harmsen, senior consultant, coach and practitioner in the area of Human Resource Development. 

    His latest book “Daarom ik” (2018) deals with the subject of this course.

  • Course materials

    Course materials will be provided during the training. 

  • ECTS

    0.5 ECTS

Further information
S.P. Boekholt (Sofia)
Career Development Centre HR
Sign up for:
Personal Branding for Scientists
February 2022
June 2022
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