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Analytic Storytelling

About this course
This course is about telling clear, urgent and compelling stories about complex content - stories that stick with your audience. You will be offered several practical tools which will help you communicate effectively
·       with different audiences, from industry collaborators to scientific peers and from students to interested laymen.
·       in various types of communication: from grant applications to popular blogs, and from scientific presentations to your layman's speech.

During the course, you will:
·       Learn the Analytic Storytelling method through theory, examples and exercises.
·       Experiment with various storytelling formats and techniques, by applying these to your own work.
·       Receive on-the-spot feedback from your trainer as well as from your fellow participants.

You will leave with:
A storytelling toolbox that contains practical techniques and formats for
·       tailoring your story to various audiences
·       communicating urgency and relevance
·       providing a rich and engaging context to make your story meaningful to others. 

  • Course code

    AS-1910, AS-2002

  • Programme is for

    Researchers that need to communicate complex content in a clear and convincing way.

  • ECTS

    The study load for this course is roughly equivalent to 0,5 ECTS.

  • Date

    Thursday 3 October 2019

    Thursday 20 February 2020

  • Time

    The course consists of one full training day. 10.00-17.00 hrs.

  • Location


  • Course fee

    This training will be paid from central funds. However, you do need permission from your head of department.

  • Maximum participants

    Maximum of 18 participants.

  • Trainers

    Our trainers draw upon their experience with scientific research, philosophy, communication theory, creative writing, science journalism and theatre.
    See this website  

  • Course materials

    Course materials will be provided during the training.

Further information
M.J.H. Rietman (Marjolein)
Course Coordinator
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Analytic Storytelling
February 2020
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