About this course
Do you write grant proposals to get your research funded? Give presentations to the municipality on campus building policies? Build dashboards on student enrollment? Or present the latest financial figures to the board?
Whatever your specialty is, your basic goal is to convince your audience with a good story. Often, your audience consists of people that are not experts on your topic. To convince them, you need to mold your complex content into a story that they find clear and captivating.
In this course you learn the Analytic Storytelling method to create such stories. You’ll practice skills by applying them to a project of your own. So, during the course sessions you develop new material that you can directly use after the course.
Note: the course is in English. However, the project you work on during the course can also be in Dutch. Whichever, suits your situation best.
During the course, you will:
- Learn the Analytic Storytelling method through theory, examples and exercises.
- Apply techniques from the analytic and creative world to your own work.
- Develop material (e.g. storylines, text, visuals, slides) for your communication situation.
- Receive feedback from your trainer as well as from your fellow participants.
You will leave with:
A storytelling toolbox that contains practical techniques, formats and checklists for:
- tailoring your story to your audience
- communicating urgency and relevance
- providing a rich and engaging context to make your story meaningful to others
And: material (e.g. storylines, text, visuals, slides) that you can directly use after the course.