Dr. Robin Effing (Ph.D.)


University of Twente
Faculty of Behavioural Management and Social Sciences
Dep. Industrial Engineering and Business Information Systems
P.O. Box 217
7500 AE Enschede
The Netherlands

Room: RA 3402 (Ravelijn)
Tel: +31 6 234 61 62 5
E-mail: r.effing (a)


Dr. Robin Effing is an assistant professor at the University of Twente in the Business Information Systems department (IEBIS). Furthermore he is an Associate Lector of the research group Media Technology Design at Saxion University of Applied Sciences in Enschede. His research theme is participatory media. This theme contains topics such as strategies for social media, data insights from social media, interactive apps and smart city participation.

Effing previously worked as a social media lecturer at Saxion University of Applied Sciences. He holds a Ph.D. in the field of social media and participation in non-profit organizations. He constantly pays attention to the innovation of both profit and nonprofit communities by using interactive technology. On a regular basis he is invited to give lectures, for example at TIAS business school. He gained experience as a management consultant and project manager and helped a lot of organizations to face the digital future


  • Social media
  • Digital and Social strategies
  • Online communities
  • Public sector innovation
  • Smart city participation
  • Smart governance


Research agenda consists of projects regarding enhancing participation and engagement by using social media and smart technology.


Contribution to various courses, especially about social media, digital strategy, e-commerce, e-strategy, graduation students.



  • Effing, R., & Spil, A.A.M. (2016). The Social Strategy Cone: Towards a Framework for Evaluating Social Media Strategies. International Journal of Information Management, 36. Forthcoming.
  • Effing, R., Van Hillegersberg, J., & Huibers, T.W.C. (2016). Social Media Indicator and Local Elections in the Netherlands: Towards a Framework for Evaluating the Influence of Twitter, YouTube, and Facebook. In M. Z. Sobaci (Ed.), Social Media and Local Governments SE – 15 (Vol. 15, pp. 281–298). Springer International Publishing.


  • Effing, R. (2014, November 12). The social media participation framework: studying the effects of social media on nonprofit communities. Ph.D. Thesis, University of Twente, Enschede, The Netherlands. Retrieved from


  • Effing, R., Holtslag, J., Ten Klooster, A., Vonhögen, R., Wieringa, A., Wielstra, S.,, Huibers, T.W.C., Van Hillegersberg, J. (2013). De sociale netwerk kerk. (R. Effing, Ed.). Utrecht: Uitgeverij Kok.
  • Effing, R. (2013). Kerk in verbinding: op weg naar een sociale netwerkkerk. Internationaal Katholiek Tijdschrift Communio, 38(3), 295–306. Retrieved from
  • Effing, R. (2013). Social Media Strategy Design. In 2nd Scientific Conference Information Science in an Age of Change, Insitute of Information and Book Studies, University of Warsaw, 2013. Warsaw. Retrieved from
  • Effing, R., Van Hillegersberg, J., & Huibers, T. W. C. (2013). Social Media Participation and Local Politics: A Case Study of the Enschede Council in the Netherlands. In Electronic Participation: 5th IFIP WG 8.5 International Conference, ePart 2013 (pp. 57–68).
  • Withaar, R., Ribeiro, G., & Effing, R. (2013). The Social Media Indicator 2: Towards a Software Tool for Measuring the Influence of Social Media. In ePart 2013 – Informatik 2013 16, Koblenz. Trauner AG. Retrieved from


  • Effing, R., Hillegersberg, J., & Huibers, T. W. C. (2012). Measuring the Effects of Social Media Participation on Political Party Communities. In C. G. Reddick & S. K. Aikins (Eds.), Web 2.0 Technologies and Democratic Governance (Vol. 1, pp. 201–217). Springer New York. Retrieved from
  • Effing, R., Huibers, T., De Krosse, L., & Brandenburg, S. (2012). Social media en politiek: de waarheid achterhaald. Enschede. Retrieved from


  • Effing, R., van Hillegersberg, J., & Huibers, T. (2011). Social Media and Political Participation: Are Facebook, Twitter and YouTube Democratizing Our Political Systems? In E. Tambouris, A. Macintosh, & H. de Bruijn (Eds.), Electronic Participation (Vol. 6847, pp. 25–35). Springer Berlin / Heidelberg. Retrieved from
  • Effing, R., Huibers, T. W. C., & De Krosse, L. (2011). Social Media en Provinciale statenverkiezingen: Digital Divide. Enschede. Retrieved from


  • Effing, R. (2010). Internet als middel voor gemeenschapsopbouw. Rk Kerk, 3. Retrieved from
  • Effing, R. (2010). Leiderschap met social media : do’s and don’ts. Management Executive, (December), 38–41.
  • Effing, R. (2010). Social media: veel verdiend, veel verspild. Automatisering Gids, (12), 100.
  • Effing, R. (2010). Social media: veel verdiend, veel verspild. IT-Infra (SDU).
  • Effing, R., Huibers, T. W. C., & De Krosse, L. (2010). Social media en politiek: Gelijke middelen, gelijke macht? Enschede. Retrieved from
  • De Krosse, L., Huibers, T. W. C., & Effing, R. (2010). Als je vrienden hebt dan win je. Enschede. Retrieved from


  • Effing, R. (2009). Sociale netwerk sites als middel voor gemeenschapsopbouw in de Rooms Katholieke Kerk. Fontys Hogeschool. Retrieved from
  • Effing, R. (2008). Bang voor consumenten, User-generated content betekent niet dat gebruikers de spelregels bepalen. Automatisering Gids, (april), 20–21.
  • Effing, R., & Holsheimer, M. (2008, January). Het semantische web: De kunst van het begrijpen. Kluwer Management Tools, 36–39.
  • Effing, R., & Holsheimer, M. (2008, February). Web TV: Nog nooit was het web zo beeldvullend! Kluwer Management Tools, 42–45.
  • Effing, R., & Holsheimer, M. (2007, May). Online communities. Kluwer Management Tools, 14–17.
  • Effing, R., & Van Drunen. (2006). Digitale dienstverlening bij gemeenten Wat kunnen we van hen leren? In E-Commerce Handboek. Weka.
  • Effing, R., & Lammers, K. (2005). De ideale e-gemeente. Kluwer Management Tools, 26–29.
  • Effing, R., & Lammers, K. (2005). Voorhoedegemeenten moeten de rest op sleeptouw nemen. Automatisering Gids, (13), 2005.
  • Voogd, M., & Effing, R. (2005). Van lokale website naar regionale kennisorganisatie. Kluwer Management Tools, 34–37.