Peter Boes

I am a social media advisor at the University of Twente. In my work, I constantly balance creativity with strategy. With a background in design and a strong understanding of online behaviour, I know how to tell stories that both stand out and connect. Whether it’s a TikTok campaign or a targeted advertising plan, I put the audience first and create communication that makes an impact.

science Digitalisation
The manosphere unmasked: How online cultures entangle young people in extreme ideas
Imagine this: you’re scrolling through TikTok, watching a few videos, and before you know it, you're caught in an endless stream of clips featuring men who claim to reveal how the world really works. Men who present themselves as strong and successful, surrounded by luxury cars, cigars, and bold opinions. For a moment, it might feel like they truly understand you. Like they’re offering a truth the rest of the world refuses to see. That’s the appeal of the manosphere: an online subculture where traditional ideas about masculinity, power, and women are repackaged into flashy, persuasive content.