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Dr Ruud Jacobs is an Assistant Professor of Communication and Technology at the University of Twente. His research explores the interaction between people and media, with a particular focus on the persuasive effects of games. In 2017, he completed his PhD on this topic, and since then, he has delved deeper into the serious impact of media often perceived as mere entertainment, such as games and reviews. How do these media influence our thinking and behaviour? That question is at the heart of his research.
