The Smartphone Orchestra presents: The Social Sorting Experiment - a collaboration between Vrijhof Culture and Cyber Security LISA on the occasion of Cyber Security Week University of Twente and the kickoff of European Cyber Security Month.
Did you know that 70 likes are enough to know more about how you behave than your friends do? That 70 likes are enough to know your sexual orientation and 300 likes to know you better than your own partner does?!
With every action you do on social media, you leave a digital data trail behind. When this is combined with psychological insights, a very accurate digital caricature is created. Recent events show this is not only used to make your online experience more personalised, but also used against your own interest. Cambridge Analytica, for example, was able to manipulate political opinions with highly targeted precision.
So should you quit all your online activity? A bit drastic maybe.. Why not try to get to know yourself so well, that you can no longer be manipulated!
The latter, friend and follower, is the service that The Social Sorting Experiment provides. You will be measured and judged and then experience how this data is really used through an absurdist interactive group performance where you - armed with your smartphone- become the main star of the show. Together we will unravel the mysterious algorithmic rituals under the hood of social media and make a couple of good old analogue friends at the same time!
NOTE Only for students and employees of the University of Twente.
Please use your @utwente mailaddress while ordering your FREE ticket and don't forget to bring your UTwentecard to the venue!
The acclaimed and internationally touring Social Sorting Experiment by the Smartphone Orchestra is now Covid-19 proof. Following the RIVM guidelines the Experience is adapted with a 1,5 meter grid ensuring people don’t have to come closer together than 1,5 meter.