The one-year (full-time) Master’s Communication Science programme is an internationally oriented programme and is entirely taught in English. Students can start in September or February and can choose their own courses or decide to follow one of the three tracks:
• Social marketing and behavioural change
• Strategic organisational communication
• Society, media and technologyAfter this study, students can pursue a career in social media marketing or digital advertising by developing content strategies for behaviour change as a strategic communicator. Or start a career in public relations, corporate communications, or crisis communication management. Or they advise organisations and the public on how to deal with polarisation and fake news for example.
Mandatory
Societal Challenges
10 EC
1A-1B and 2A-2B
Critical reflections on Communication science
5 EC
1A and 2A
Research proposal
5 EC
1B and 2B
Thesis
Master thesis COM
20 EC
1A-1B and 2A-2B
Electives
(choose 4, 1 per quartile)
Visual communication and corporate branding
5 EC
1A
The public discourse
5 EC
1A
Data-driven design for strategic communication
5 EC
1B
Positive organizing and leadership
5 EC
1B
The post-truth society
5 EC
1B
Social change dilemmas
5 EC
2A
Behaviour and technology
5 EC
2A
Consumer psychology, marketing, behaviour change
5 EC
2B
The future of work
5 EC
2B
Digital life unpacked
5 EC
2B
Marketing has changed significantly in recent decades, driven by digital media, shifting consumer behaviour, and data-driven decision-making. This programme trains a new generation of marketing professionals who are both strong in management and communication skills. The ability to work across disciplines, linking marketing, communication, and data insights, is in high demand but still rare in the job market.
The 1.5-year Double Degree Master’s in Digital Marketing (90 EC) prepares you to navigate the evolving marketing landscape. The programme focuses on both business and communication aspects of digital marketing, offering insight into current practices and emerging trends.
Completing the double degree programme will result in two Master degrees:
- Master of Science in Communication Science (UT)
- Master of Science in Business Administration (UT)
Semester 1
Mandatory
Critical Reflections on COM
5 EC
1A
Entrepreneurial leadership & Responsible design
5 EC
1A
Data Science
5 EC
1A
Business valuation & Corporate Governance
5 EC
1B
Electives
Data-driven design for strategic communication
5 EC
1B
The post-truth society
5 EC
1B
Supply Chain Management and Innovation
5 EC
1B
Semester 2
Mandatory
Societal Challenges
10 EC
2A-2B
Advanced topics in digital marketing
5 EC
2A
Qualitative research & Business skills
2,5 EC
2B
Quantitative & Design methods in business research
2,5 EC
2B
Electives
Global strategy and business development
5 EC
2A
Social change dilemmas
5 EC
2A
Behaviour and technology
5 EC
2A
Consumer psychology, marketing, and behavioural change
5 EC
2B
The future of work
5 EC
2B
Digtal life unpacked
5 EC
2B
Semester 3
Mandatory
MSc Thesis Research Proposal
10 EC
1A
MSc Thesis Research Project
15 EC
1B
Electives
Smart Industry
5 EC
1A
Business-to-business marketing
5 EC
1A
Visual communication and corporate branding
5 EC
1A
Semester 1
Mandatory
Critical Reflections on COM
5 EC
2A
Advanced topics in digital marketing
5 EC
2A
Data Science
5 EC
2A
Qualitative research & Business skills
2,5 EC
2B
Quantitative & Design methods in business research
2,5 EC
2B
Electives
Consumer psychology, marketing, and behaviour change
5 EC
2B
The future of work
5 EC
2B
Digital life unpacked
5 EC
2B
Semester 2
Mandatory
Societal Challenges
10 EC
1A-1B
Entrepreneurial leadership & Responsible design
5 EC
1A
Business valuation & Corporate governance
5 EC
1B
Electives
Smart industry
5 EC
1A
Business-to-business marketing
5 EC
1A
Visual communication and corporate branding
5 EC
1A
Data-driven design for strategic communication
5 EC
1B
The post-truth society
5 EC
1B
Supply Chain management and Innovation
5 EC
1B
Semester 3
Mandatory
MSc Thesis Research Proposal
10 EC
2A
MSc Thesis Research Project
15 EC
2B
Electives
Global strategy and business development
5 EC
2A
Social change dilemmas
5 EC
2A
Behaviour and technology
5 EC
2A
This double degree combines policy, governance, and communication. You learn how to deal with issues like crisis management, global policy, and trust in government. During the programme, you explore how democracy and media are changing. And how these two influence each other. You gain practical tools to create strong policies and communication strategies.
This 1.5 year programme ends with one joint master’s thesis. It encourages critical thinking and fresh ideas for the future of governance and public communication. In a time of fast technological change, misinformation, and complex challenges, this degree prepares you to work confidently in the public domain.
Completing the double degree programme will result in two Master degrees:
- Master of Science in Communication Science (UT)
- Master of Science in Public Administration (UT)
Semester 1
Mandatory
Critical reflections on Communication Science
5 EC
1A
Crisis management in technological domains
5 EC
1A
Policy-making for complex systems
5 EC
1A
Global Public Policy
5 EC
1B
Elective
The post-truth society
5 EC
1B
Positive organizing and leadership
5 EC
1B
Data-driven design for strategic communication
5 EC
1B
UT-Elective to be approved by COM/PA study advisor)
5 EC
1A
Semester 2
Mandatory
Societal Challenges
10 EC
2A-2B
Public governance and policy networks
5 EC
2A
Public governance and legitimacy
5 EC
2A
Academic research
5 EC
2B
Elective
Digital life unpacked
5 EC
2B
The future of work
5 EC
2B
Semester 3
Mandatory
The public discourse
5 EC
1A
TBA
MSc Thesis COM/PA
25 EC
1A-1B
Semester 1
Mandatory
Critical reflections on Communication Science
5 EC
2A
Public governance and legitimacy
5 EC
2A
Public governance and policy networks
5 EC
2A
The future of work
5 EC
2B
Digital life unpacked
5 EC
2B
Elective
UT-Elective (to be approved by COM/PA study advisor)
5 EC
2B
Semester 2
Mandatory
Societal Challenges
10 EC
1A-1B
Crisis management in technological domains
5 EC
1A
Policy-making for complex systems
5 EC
1A
Global Public Policy
5 EC
1B
Academic research
5 EC
1B
Semester 3
Mandatory
Behaviour and Technology
5 EC
2A
TBA
MSc Thesis COM/PA
25 EC
2A-2B
