The one-year (full-time) Master’s Communication Science programme is an internationally oriented programme and is entirely taught in English. Students can start in September or February and can choose their own courses or decide to follow one of the three tracks:
• Social marketing and behavioural change
• Strategic organisational communication
• Society, media and technologyAfter this study, students can pursue a career in social media marketing or digital advertising by developing content strategies for behaviour change as a strategic communicator. Or start a career in public relations, corporate communications, or crisis communication management. Or they advise organisations and the public on how to deal with polarisation and fake news for example.
Mandatory
202500001
Societal Challenges
10 EC
1A-1B and 2A-2B
202500002
Critical reflections on Communication science
5 EC
1A and 2A
202500013
Research proposal
5 EC
1B and 2B
Thesis
202500014
Master thesis COM
20 EC
1A-1B and 2A-2B
Electives
(choose 4, 1 per quartile)
202500003
Visual communication and corporate branding
5 EC
1A
202500004
The public discourse
5 EC
1A
202500005
Data-driven design for strategic communication
5 EC
1B
202500006
Positive organizing and leadership
5 EC
1B
202500007
The post-truth society
5 EC
1B
202500008
Social change dilemmas
5 EC
2A
202500009
Behaviour and technology
5 EC
2A
202500010
Consumer psychology, marketing, behaviour change
5 EC
2B
202500011
The future of work
5 EC
2B
202500012
Digital life unpacked
5 EC
2B
Marketing has changed significantly in recent decades, driven by digital media, shifting consumer behaviour, and data-driven decision-making. This programme trains a new generation of marketing professionals who are both strong in management and communication skills. The ability to work across disciplines, linking marketing, communication, and data insights, is in high demand but still rare in the job market.
The 1.5-year Double Degree Master’s in Digital Marketing (90 EC) prepares you to navigate the evolving marketing landscape. The programme focuses on both business and communication aspects of digital marketing, offering insight into current practices and emerging trends.
Completing the double degree programme will result in two Master degrees:
- Master of Science in Communication Science (UT)
- Master of Science in Business Administration (UT)
Semester 1
Mandatory
2025000002
Critical Reflections on COM
5 EC
1A
201600002
Entrepreneurial leadership & Responsible design
5 EC
1A
202500300
Data Science
5 EC
1A
201800089
Business valuation & Corporate Governance
5 EC
1B
Electives
202500005
Data-driven design for strategic communication
5 EC
1B
202500007
The post-truth society
5 EC
1B
201100054
Supply Chain Management and Innovation
5 EC
1B
Semester 2
Mandatory
202500001
Societal Challenges
10 EC
2A-2B
201500080
Advanced topics in digital marketing
5 EC
2A
202001446
Qualitative research & Business skills
2,5 EC
2B
202001447
Quantitative & Design methods in business research
2,5 EC
2B
Electives
201600155
Global strategy and business development
5 EC
2A
202500008
Social change dilemmas
5 EC
2A
202500009
Behaviour and technology
5 EC
2A
202500010
Consumer psychology, marketing, and behavioural change
5 EC
2B
202500011
The future of work
5 EC
2B
202500012
Digtal life unpacked
5 EC
2B
Semester 3
Mandatory
202300125
MSc Thesis Research Proposal
10 EC
1A
202300126
MSc Thesis Research Project
15 EC
1B
Electives
201800205
Smart Industry
5 EC
1A
202300043
Business-to-business marketing
5 EC
1A
202500003
Visual communication and corporate branding
5 EC
1A
Semester 1
Mandatory
2025000002
Critical Reflections on COM
5 EC
2A
201500080
Advanced topics in digital marketing
5 EC
2A
202300200
Data Science
5 EC
2A
202001446
Qualitative research & Business skills
2,5 EC
2B
202001447
Quantitative & Design methods in business research
2,5 EC
2B
Electives
202500010
Consumer psychology, marketing, and behaviour change
5 EC
2B
202500011
The future of work
5 EC
2B
202500012
Digital life unpacked
5 EC
2B
Semester 2
Mandatory
202500001
Societal Challenges
10 EC
1A-1B
201600002
Entrepreneurial leadership & Responsible design
5 EC
1A
201800089
Business valuation & Corporate governance
5 EC
1B
Electives
201800205
Smart industry
5 EC
1A
2015000081
Business-to-business marketing
5 EC
1A
202500003
Visual communication and corporate branding
5 EC
1A
202500005
Data-driven design for strategic communication
5 EC
1B
202500007
The post-truth society
5 EC
1B
201100054
Supply Chain management and Innovation
5 EC
1B
Semester 3
Mandatory
202300125
MSc Thesis Research Proposal
10 EC
2A
202300126
MSc Thesis Research Project
15 EC
2B
Electives
201600155
Global strategy and business development
5 EC
2A
202500008
Social change dilemmas
5 EC
2A
202500009
Behaviour and technology
5 EC
2A
This double degree combines policy, governance, and communication. You learn how to deal with issues like crisis management, global policy, and trust in government. During the programme, you explore how democracy and media are changing. And how these two influence each other. You gain practical tools to create strong policies and communication strategies.
This 1.5 year programme ends with one joint master’s thesis. It encourages critical thinking and fresh ideas for the future of governance and public communication. In a time of fast technological change, misinformation, and complex challenges, this degree prepares you to work confidently in the public domain.
Completing the double degree programme will result in two Master degrees:
- Master of Science in Communication Science (UT)
- Master of Science in Public Administration (UT)
Semester 1
Mandatory
202500002
Critical reflections on Communication Science
5 EC
1A
202100089
Crisis management in technological domains
5 EC
1A
202200090
Policy-making for complex systems
5 EC
1A
202200092
Global Public Policy
5 EC
1B
Elective
202500007
The post-truth society
5 EC
1B
202500006
Positive organizing and leadership
5 EC
1B
202500005
Data-driven design for strategic communication
5 EC
1B
UT-Elective to be approved by COM/PA study advisor)
5 EC
1A
Semester 2
Mandatory
202500001
Societal Challenges
10 EC
2A-2B
194111240
Public governance and policy networks
5 EC
2A
194101070
Public governance and legitimacy
5 EC
2A
201500145
Academic research
5 EC
2B
Elective
202500012
Digital life unpacked
5 EC
2B
202500011
The future of work
5 EC
2B
Semester 3
Mandatory
202500004
The public discourse
5 EC
1A
TBA
MSc Thesis COM/PA
25 EC
1A-1B
Semester 1
Mandatory
2020500002
Critical reflections on Communication Science
5 EC
2A
194101070
Public governance and legitimacy
5 EC
2A
194111240
Public governance and policy networks
5 EC
2A
202500011
The future of work
5 EC
2B
202500012
Digital life unpacked
5 EC
2B
Elective
UT-Elective (to be approved by COM/PA study advisor)
5 EC
2B
Semester 2
Mandatory
202500001
Societal Challenges
10 EC
1A-1B
202100089
Crisis management in technological domains
5 EC
1A
202200090
Policy-making for complex systems
5 EC
1A
202200092
Global Public Policy
5 EC
1B
201500145
Academic research
5 EC
1B
Semester 3
Mandatory
202500009
Behaviour and Technology
5 EC
2A
TBA
MSc Thesis COM/PA
25 EC
2A-2B
