What we do
Our goal is to optimize the value of health care innovation to its most important users, the patient and his/her family, the clinician, nurses and other health care professionals that work with the technology, but also from Dutch citizens. We elicit values and preferences from the user population using innovative research methods, such as discrete choice experiments, best-worst scaling and other value trade-off methods. We aim to support actual decision making in practice, on the clinical, organisational and societal level, using multi-criteria decision analysis. Moreover, we use innovative methods to estimate preference heterogeneity and predict individual preferences, to support more personalized health care decision making.