Snowball Sampling with Stakeholders

What is snowball sampling with stakeholders?

Once a preliminary list of stakeholders is created, it is valuable to ask these already involved stakeholders to supplement the list. Stakeholders are good sources for identifying which stakeholders are missing.

What kind of results can snowball sampling with stakeholders generate?

This non-random sampling technique offers an opportunity to provide a broader view on the relevant stakeholders. Therewith the list of relevant stakeholders can be supplemented.