NIEUW: Internship Philips


From the domain of Health Psychology, a substantial body of evidence suggests that the impact of a health-related educational message can be enhanced when the style of the message is tailored (framed) to the psychological characteristics of the patient (see e.g., [1-3]). We have incorporated this knowledge in a set of educational leaflets to promote medication adherence. This is based on a psychological patient profiling model; each leaflet is created for a particular patient profile.

In addition to studying the effects of profile-matching leaflets, we aim to investigate the effects of choice. Choice is known to trigger commitment and responsibility, and research suggests that the very action of choosing creates some commitment to the initial choice, which in turn results in a higher preference for the chosen object [4]. In fact, reappraisal processes are already triggered during the decision making, as shown in recent behavioral studies [5] and brain imaging studies [6]. We wonder, for instance, whether choice-based reappraisal is stronger in participants with an internal locus on control.



Williams-Piehota, P. and Pizarro, J. (2005). Matching health messages to monitor-blunter coping styles to motivate screening mammography. Health Psychology.


Latimer, A.E., Williams-Piehota, P., Katulak, N., Cox, A., Mowad, L., Higgins, E.T., & Salovey, P. (2008). Promoting fruit and vegetable intake through messages tailored to individual differences in regulatory focus. Annals of behavioral medicine, 35(3), 363-9.


Krebs, P., Prochaska, J.O., & Rossi, J.S. (2010). A meta-analysis of computer-tailored interventions for health behavior change. Preventive medicine, 51(3-4), 214-221.


Ariely, D. and Norton, M.I. 2008. How actions create – not just reveal – preferences. Trends in Cognitive Sciences, 12 (1), 12-16.


Alós-Ferrer, C., Granić, Đ., Shi, F. and Wagner, A.K. 2012. Choices and preferences: Evidence from implicit choices and response times. Journal of Experimental Social Psychology, 48, 1336–1342


Jarcho, J.M., Berkman, E.T. and Lieberman, M.D. 2010. The neural basis of rationalization: cognitive dissonance reduction during decision-making. SCAN, 6, 460-467

Your challenge

Your challenge is to help us determine the effects of choice in our research context, and find the optimal combination of profile-matching and choice.

Your assignment

Your assignment is to help in the design, execution and analysis of an experiment. Emphasis will be on the execution phase. Your activities will include a short desk research (literature reading), participant recruitment, participant planning, execution of the test and, if time allows, data analysis. Expected deliverables include an accurate, well-documented experimental dataset and a presentation to the project team. Expected duration of the internship is 7-14 weeks, on a 40 hours per week basis.

Your team


You will be part of the Behavioral Influence Gear team, a young interdisciplinary research team, located in Eindhoven.


More information about Philips Research is found here:


Our offer


We offer you an exciting opportunity to get a diverse experience: working in a professional industrial research environment.


Expected duration of the internship is ca. 3 months.

Your Profile

To be successful in this internship we are looking for you:


Currently studying towards your Bachelor/Master WO (Bsc./Msc.) with next qualification(s):


Psychology or related clinical sciences


Available to start project pref. ASAP, but no later than April 2013


Fluency in both Dutch and English is required.


Knowledge and experience w.r.t. psychology, questionnaires and statistics is a must.


Excellent communication skills are considered a plus!


Required documents:




Cover Letter outlining your motivation and informing your availability