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HomeOnderwijsPre-UniversityPre-UAanbod activiteitenVind je activiteitThe Power of Data in Business (ENG)

The Power of Data in Business (ENG)

Masterclass: The Power of data in Business (ENG) - 3&4 vwo

Masterclasses are deepening and broadening programs that offer you an extra challenge in a subject of your choice. It gives you the opportunity to further develop yourself over a few weeks together with peers.

  • When: tuesday afternoon | week 47, 48, 49, 50
  • Date: 18th of November 2025, 25th of November 2025, 2nd of December 2025, 9th of December 2025
  • Sign-up deadline: 16th of October 2025
  • Time: 13.45 - 16.45 
  • Theme: Management & Society
  • Location: campus University of Twente
  • Costs: per student
    • Pre-U partnerschool: € 95,-
    • non-partnerschool: € 125,-
Please note: it is not possible to register for this activity due to the closing registration deadline.

What can you expect? 

  • How does a company grow from a small start-up to a global multinational? Hint: it has to do with data, lots of it. 

    In this masterclass, you’ll discover how businesses use data to make smart decisions and scale internationally. Working in teams, you will analyse real datasets and develop your own strategy for business growth. You will learn how to spot market opportunities, compare international expansion options, and turn data into action.  

    This masterclass is organised in collaboration with Just Eat Takeaway. You will attend guest lectures by professionals and visit their office in Enschede. In the final session, you’ll pitch your strategy to a company panel, and see how your plan holds up in the real world. 

  • There are no required subjects to follow this Masterclass.

    • A relates school subject is economy;
    • E&M is a related profile;

    This Masterclass is in English (but supervisors can also help/answer questions in Dutch).

    • You can define how a company grows from a start-up to a multinational;
    • You can explain what the differences in data between the businesses in different phases are;  
    • You can recognize what the biggest differences in various phases when growing towards a multinational business are;
    • You can set up a strategy, derived from a data set, to expand your business.  
Is my school a Pre-U partnerschool?
Students from Pre-U partner schools register via the Pre-U coordinator at their school. Are you not sure if you are at a partner school? Take a look at our overview of partnerschools. Is your school not (yet) a partner school of Pre-U? Please register using the form below.

Registration non-partnerschool students

Since the masterclasses take place during school hours and the invoice for participation is sent to your school, it is important to inform a contact person (such as your mentor) about your participation. We will send a confirmation of your registration to this contact person. If you have any questions, please contact us at masterclasses-pre-u@utwente.nl.

Photos and/or videos may be taken during this activity. If you do not wish to participate, you can inform the photographer/cameraman on site. The photos and videos will be used exclusively for Pre-U and UT promotional purposes.

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