Online international

Online

Bachelor’s website

Target group:

Prospective international Bachelor’s students and their parents

Goal:

To inform and enthuse prospective international Bachelor’s students



The Bachelor’s website is meant to inform prospective Bachelor’s students and their parents about the range of Bachelor’s programmes offered at the UT. The website contains information about e.g. specific information regarding the Bachelor’s programmes, the University of Twente, problem-based learning, the campus, and the student life in Enschede. Also, here students can find the admission requirements for the different BSc programmes.


Website

www.utwente.nl/bachelor/en


Master’s website

Target group:

Prospective international Master’s students

Goal:

To inform and enthuse prospective international Master’s students


The Master’s website is meant to inform prospective Bachelor’s students and their parents about the range of Master’s programmes offered at the UT. The website contains information about e.g. specific information regarding the Bachelor’s programmes, the University of Twente, the campus, and the student life in Enschede. Also, here students can find the admission requirements for the different MSc programmes.


Website

www.utwente.nl/master


Master’s programme PDFs

Target group:

Prospective Master’s students

Goal:

To summarize programme information in one printable document



The downloadable PDFs are meant for prospective Master’s students who want to compare different Master’s programmes on paper. The UT uses less paper and therefore decided to create one Master’s brochure with a short introduction of every Master’s programme. The PDFs are meant as a supplement for the brief descriptions of the Master’s programmes. It contains information about the specializations per programme and the career opportunities on top of the programme summary and admission requirements. Also it contains a student testimonial.


Overview of all Master’s programmes PDFs

www.utwente.nl/master/information-request/pdf/all-programmes.docx

Study profilers

Target group:

Prospective international students

Goal:

Inform students about our Bachelor’s and Master’s programmes and trigger them to visit our dedicated websites



Study profilers are websites dedicated to show overviews of universities and universities of applied sciences worldwide, creating a portal to inform students about study opportunities abroad. Some of these websites generate leads, others redirect students to the university’s website.


A selection of study profilers advertising the UT

www.mastersportal.com

www.educations.com

www.masterstudies.com

www.studylink.com

www.educationfair.nl

www.hotcourses.com


Testimonials

Target group:

Prospective Master’s students

Goal:

To let students and alumni inform students about studying at the University of Twente



Every regular Master’s programme (with some exemptions) has at least one testimonial in which a student describes his or her experiences studying at the UT for a specific programme or specialization. Some of the programmes have alumni testimonials as well.


Example of a testimonial

See www.utwente.nl/master/applied-mathematics/programme/testimonial.docx for an example of a testimonial.

Social Media

Target group:

Prospective international Bachelor’s and Master’s students

Goal:

To inform and bind prospective students and to create interaction

Date:

Continuous process (approximately one post per two days)



Our Facebook communities are used to inform prospective students about current events at the UT and the Netherlands therefore creating interaction between current students and prospective students; also to give the prospective students the opportunity to ask questions about programmes and admission etc. Since Chinese prospective students cannot use Facebook, the UT created a Weibo profile and a RenRen profile.


Overview of Social media websites

www.facebook.com/utwente

www.facebook.com/ut.germany

www.facebook.com/ut.romania

www.facebook.com/ut.greece

www.facebook.com/ut.india

www.facebook.com/ut.indonesia

www.facebook.com/ut.mexico

www.facebook.com/ut.china (for current Chinese students)

www.weibo.com/3166420862

www.renren.com/utwente

twitter.com/utwente_en