Persoonlijke effectiviteit

Personal Branding for scientists

Course code


Date 2018

Wednesday 3 October 2018 

Time and Place

9.00 to 17.00 in building Drienerburght

Course fee

Course participation is free of cost for individual employees. However, you do need permission from your head of department.

Group size

Maximum 12 participants 


Drs. Cees Harmsen, senior consultant, coach and practitioner in the area of Human Resource Development.
His latest book “This is your wake-up call” (2008), deals with the subject of this course.

Course materials

Course materials will be provided during the training. 


For English-speaking professional Scientists from the UT.


  • The workshop Personal Branding and Pitching deals with the gentle art of selling yourself as a distinctive researcher in a competitive environment.
  • The main objective of this program is to provide scientists with the necessary knowledge and skills to present themselves as a personal brand in their field of interest.
  • In this course you will learn to use psychological techniques that will enhance the impact of your professional reputation within a specific target group.
  • The end result will be that you are able to promote yourself and your ideas in the best possible way. We will first discuss some commonly made mistakes and misunderstandings about personal branding and than introduce a unique branding concept.
  • This will be followed by exercises to formulate your own brand, as well as present it lively and attractively.


The fundamentals of personal branding;

  • four revolutions that will change your work life;
  • the personal branding matrix ©;
  • exercises to develop your own brand;
  • learning to optimize your talents;
  • pitching with authenticity.


One day from 9.00 to 17.00


Not applicable

Further information
Marjolein Rietman
Career Development Centre HR

Geselecteerde cursus is niet beschikbaar.