Persuasive strategies of an online platform to support healthy behavior
Type of assignment: BA
Internal or external?: Internal
Maximum number of students: 1
Individual collecting of data? Yes
Type of research: Secondary analysis of qualitative data
Description of the assignment:
Background information: Cardiologists, neurologists, general practitioners, academics, entrepreneurs, and patients have joined forces. Our mission is to make healthy living fun. Rather than telling people how to behave, we make healthy lifestyle choices appealing: the carrot is mightier than the stick. We envisage a national ecosystem that combines evidence-based lifestyle interventions focused on the individual, with an innovative environmental system that incorporates rewarding everyday lifestyle and adherence behaviors. We all BENEFIT!
Problem: Many different stakeholders are involved in the benefit project. The ultimate aim of supporting patients’ health by encouraging healthy behavior is operationalized via various strategies that are bundled in an online platform (e.g., self-management, communication, reward system, etc.). To ensure sustainable, long-term use of the program, persuasive strategies for this platform need to be created and evaluated with our stakeholders.
Aim of the assignment: To create possible strategies for the BENEFIT platform, aimed at influencing people’s attitudes and/or behaviors through persuasion.
Methods: In the past year, we have conducted several interviews with stakeholders (patients and caregivers) to gain insight into their needs, values, and how the BENEFIT ecosystem could be beneficial for them. Also, approximately 80 health apps are evaluated to gain insight into potential effective strategies for behavior change. In this assignment, you will perform a secondary analysis on this data, in order to develop new persuasive strategies to support patients with heart failure in maintaining a healthy lifestyle.
Who are we looking for?:
An enthusiastic and thoughtful student with an interest in eHealth development and research. Being able to read and understand transcripts in Dutch is a prerequisite for this assignment.
What are we offering?:
Participation in ongoing research.
For more information, you can contact the supervisors (see below)