Methodologies for developing personas in eHealth research and development
Type of assignment: BA
Internal or external?: Internal
Maximum number of students: 1
Individual collecting of data? Yes
Type of research: Literature review
Description of the assignment:
The practice of creating personas is widely accepted as a means to ensure the fit between a technology and the target group or end-users. Personas exemplify fictive members of the target group and consist of a description of these potential users. By engaging with the personas, developers and project team members can be reminded of their target group. One could say, personas are a way to continuously communicate "who we are doing this for" to the team.
In eHealth projects, health-related information is an important part of the personas: what specific health related activities do the prospective end-users (have to) undertake? Do they have difficulties doing this, and what is already going well? Do they find it pleasurable? How does their health status influence their daily lives and relationships with others? Such questions represent factors that can be used to paint the "end-user picture". However, as research and experience in eHealth development progresses and matures, it has become obvious that an eHealth user should be characterized by more than just a health status. Consequently, zooming in on health related factors only tells part of the users’ story. Although different quantitative and qualitative approaches of persona development in eHealth research are available, selecting the appropriate information for a persona is is often a very arbitrary process.
In this bachelor assignment, you will participate in the BENEFIT project (http://benefitforall.nl). Cardiologists, neurologists, general practitioners, academics, entrepreneurs, and patients have joined forces. Our mission is to make healthy living fun. Rather than telling people how to behave, we make healthy lifestyle choices appealing: the carrot is mightier than the stick. We envisage a national ecosystem that combines evidence-based lifestyle interventions focused on the individual, with an innovative environmental system that incorporates rewarding everyday lifestyle and adherence behaviors.
As part of this project, we are looking for approaches to establish substantiated and grounded personas to work with throughout the project. The aim of this assignment is therefore to conduct a literature review to make a systematic inventory of available methodologies and approaches for developing personas.
Who are we looking for?:
An enthusiastic and thoughtful student with an interest in eHealth development and research.
What are we offering?:
Participation in ongoing research.
For more information, you can contact the supervisors (see below)