Using Augmented Reality for instructions

Using Augmented Reality for instructions

SwipeGuide is an innovative Startup company and offers a Cloud platform for creating, sharing and using visual step-by-step instructions. The company recently won the Young Technology Award and has offices in Amsterdam & Enschede (team of 16 people).

The SwipeGuide platform is based upon evidence-based instruction principles. It brings user & employee instruction to mobile devices such as the smartphone and tablet. SwipeGuide offers a new user experience for instruction, using the intelligent features of devices to make instructions more relevant and effective. Customers such as Philips, Heineken, Eneco and Pepsico use the platform already, to instruct employees and/or customers.

Problem Description
One of the main challenges for SwipeGuide is to be there to help when users need instruction. In the current application we present content (images, animations, video) that help users to understand how to perform tasks. With this solution they need to constantly switch from looking at the content (on the device) to looking at reality to perform the task.

We feel that Advanced Reality (AR) can make the user experience for using instructions better than the existing solutions we offer. Central question for the research & design project is: “How can SwipeGuide apply AR techniques to make the solution more effective?”.

Solution Ideas
One of the main challenges for SwipeGuide is to be there to help when users need instruction. For this purpose we think AR might open up new opportunities. We want to explore the research question from 3 perspectives:

•          Discoverability: What AR device to use for the use case? How do users get access to the right guide at the right moment?

•          Usability: What is the best user experience for providing the instructions? How do users navigate the instruction during task performance?

•          Creatability: How can we make AR content production easy? How can we make it scalable and maintainable?

In the project, we want to work from customer use cases in order to make the solution as concrete as possible and have realistic playgrounds for testing.

More information:
Egbert van Hattem, Coordinator Science Shop Twente, mail: