The Marketing department is responsible for the marketing of the programmes available at the University of Twente and focuses primarily on attracting students for bachelor’s and master’s programmes of the 3rd level. The purpose of the department is to enhance the inflow and recruitment, with a proper balance in quality and quantity. The department’s core tasks are the tightening and realisation of the recruitment policy, preparing and implementing the annual plan, and action plans for the programmes, recruitment & PR (events, activities, resources), editing, design & production of (online) means of communication, management and further development of the CRM system, management reporting for insight into conversion and performance, commitment and coordination of the Study Information Office and student teams, an advisory role towards the Executive Board and faculties on the use of marketing, recruitment and PR.