The External Communications department focuses on increasing the visibility and stressing the distinctive features of the University of Twente. This is done by structurally spotting and elucidating interesting research performance, high-quality education and forms of entrepreneurship with a strong link between high tech and human touch.
Via the UT homepage, the in-house magazine and events, such as the Innovation Lecture and the Open House, we further develop the UT’s reputation among various relevant target groups. On Social media we link the target groups with one another based on UT-related subjects. In addition to providing information, we primarily intend to inspire by reporting developments of which the UT is proud.
We invest in internal relationships with researchers and staff on the one hand, and relationships with the press on the other hand. The department frequently acts as a linking pin between UT experts and the regional, national and international press (printed/radio/tv/online) .
The department’s major tasks include: the development of the external communications policy; developing and coordinating the content policy of the UT; providing educational and research advice and support for scientific communications, publicity and media relationships; writing/editing and selectively distributing news reports and articles; identifying and actively communicating on trends and themes; training and coaching spokespeople (researchers and experts).
Click here for a list of staff members within the External Communications department.