Typical questions are: how can individuals change their (patterns of) behaviour? How can a person stop smoking? How can older consumers be motivated to test robots that help them at home? What is the difference between an inventor and an innovator, also in psychological terms? How do people adapt to change, identify their own needs and get space to express themselves in constructive ways? At the end of this course, every pair of students gives an oral presentation (with the help of an expert) to an outside audience. In all cases, the aim is for the orator to change the behaviour of those listening. For instance, talking to children to convince them of the dangers of the internet and to promote sensible behaviour. Or a talk to the board of a (regional) firm, university, museum, theatre/orchestra or sports club, arguing how to be better citizens- or customer-focused.



This course will take place in the first quartile of your second year. For information on this course or the Processes of Change Programme as a whole, please see this file with the description of the programme or contact Celeste Wilderom or Tsjalle van der Burg.

Prof. Wilderom heads the UT’s Change Leaders Honours program (for MSc students) as well as the BSc-level Honours program: Processes of Change. 


Prof. Dr. Celeste P.M. WilderomProf.dr. Celeste P.M. Wilderom (Ravelijn Room: 2426, tel. # +31-53-489-4159) teaches Change Management & Organizational Behavior; she is a PhD-holder in Psychology (State Universi­ty of New York, USA, 1987) and is associated with both the BSc- and MSc-degree programs in International Business Administration: University Twente, Enschede, the Netherlands. Her management research focuses on effective leadership, organizational change and culture. She is advising numerous Dutch and foreign PhD-, MSc- and BSc-level students: one of which received the ‘Best-PhD Dissertation’ award, Academy of Management, Public-Sector Division. Another PhD student of hers received in 2010 the Best Dissertation award of the International Leadership Association. In 2015, the paper she co-authored with her PhD-student, Desiree van Dun, won the Best-Paper Award of the Operations-Management division of the Academy of Management.


Prof. Wilderom is one of the three editors of the award-winning 1st edition of the Handbook of Organizational Culture and Climate (2000, Sage). A completely revised 2nd edition has been published, also by Sage Publishers (650 pages: 2011). A study on the productive role of high emotional intelligence of managers is published in the Journal of Organizational Behavior (2015), and another one in The Leadership Quarterly (2011); another, on charismatic leadership and organizational cultures appeared in 2012: an outgrowth of the high-tech Leadership Lab which she initiated and heads. In this Lab the latest video-analytical technology is being used for refining and extending Transformational leadership theory. Prof. Wilderom and her students regularly present research results at leading international Management conferences (e.g., Academy of Management, EGOS, EURAM).

Dr. Tsjalle van der BurgDr. Tsjalle van der Burg     
Dr. Tsjalle van der Burg
is an assistant Professor of Economics  and he teaches economics at the University of Twente. Previously, he has worked for the University of Groningen, the Vrije Universiteit Amsterdam and the Erasmus University Rotterdam. Van der Burg has given courses in microeconomics, industrial organization and institutional economics among other things. Van der Burg holds a M.A. in Social Geography from the University of Utrecht and a Ph.D. in Economics from the University of Groningen.


Presently, Van der Burg is doing research on corporate governance and sports economics. Earlier, he has published in the fields of project appraisal, macroeconomics and international environmental economics among other things. He has participated in research projects of UNEP and OECD. He is senior member of the Netherlands Institute of Governance, and member of the International Assocation of Sports Economists and the European Corporate Governance Institute. 


Van der Burg has a special interest in popularizing the science of economics. In his view, economics does not need to be difficult. Thus, Van der Burg has published on economic subjects in national newspapers. He has also been a columnist for De Twentsche Courant Tubantia. His book “Voetbalzaken. Hoe de markt het spel kapot maakt” (to be published in April 2016, by Amsterdam University Press) is partly based on these columns. His views can also be heard on radio and television now and then.