In a global economy, people are increasingly being expected to take responsibility for and ownership of their own lives.
The foundation of the course lies in a proper business idea that is adequate for applying the course materials to. We had a few options: 1) an own idea, 2) a predetermined idea 3) finding ideas on the spot.
We’ve chosen to make a combination of own ideas and pre-set ideas. Own ideas have been integrated as it attracts entrepreneurial minds that specifically have the goal to bring their ideas further using the course. This is something we can facilitate, as it is also what we do at the START program. A disadvantage is that we cannot control whether or not these ideas are adequate to apply the theory on, but that’s a risk that we take and should manage during the course. The pre-set ideas are integrated to attract people that are interested in entrepreneurship, but do not have their own idea. These ideas are fictive, but formulated in such a way that they are adequate to apply course theory on. We won’t let group think of ideas on the spot, as that takes too long and probably yields unfavourable ideas.
There will always be teams that have a hard time due to discovering their idea isn’t as good as they thought it was, or disagreement within the team. To mediate this to some extent, we’ll integrate sessions in the course that have nothing to do with your own idea. These sessions will remix the teams of participants for the time of the session.
In a nutshell, the following skills and knowledge will be highlighted during this course:
- Formulate a business model that integrates marketing, finance, organisational strategy and customer orientation
- Understand funding options for a new venture
- Risk and rewards of managing entrepreneurial organisations
- Use of social media to communicate with customers and other stakeholders
- Experience with managing intercultural differences in a project team
- Learning how to both give and use critical feedback from stakeholders, team members and advisor
- Understand the growth of a company beyond the start-up level
- Do you have an A-Team?; How to gather your Start-up A-team.
- Ideation methods; How to come up with a business idea
- Value proposition statements as a foundation; Do you understand your potential customers?
- Market research and analysis; The route to your first customer.
- Patents and Intellectual property; Is it really necessary for a startup?
- Business modelling; How to convert value into money.
- Marketing; What is your company's story?
- Start-up & Scale-up visit and Q&A
- Start-up finance; How to get the cash flowing.
- Pitching and storytelling; So you think you can pitch?
After these days in the EntreneurialU track, you will be able to:
- Identify and evaluate business opportunities
- Co-create an innovative, impactful and scalable business concepts
- Add value to a high-performing team
- Learn from failure and celebrate success
- Gain experience from successful start-ups, scale-ups and spin-offs
- Confidently pitch a business idea