UT members ask us for best practices when starting a social media channel and to keep the conversation with your audience going. This infographic (it's not our work, we found it on the internet) answers this question and gives a lot of tips for beginners as well as advanced users!
Be careful with text on (header) pictures, because header pictures are cropped on mobile devices. This blog explains what picture sizes you need to upload for all kinds of socia media accounts.
This infographic gives a great overview on best practices for social media in general. If you are looking for best practices specifically defined for UT-channels, have a look at the the UT best practices page.