HOW TO RECOGNIZE US?
In the footer of www.utwente.nl (Dutch version) and www.utwente.nl/en (English version) all official/central UT social media channels can be found. Official UT channels on social media can be recognized by the image below. Channels using this image unauthorized will be reported.
The official profile picture for the UT corporate accounts.
All corporate social media accounts are available in the website footer.
Overview Corporate Accounts
Twitter Dutch: @utwente
Twitter English: @utwenteEN
Facebook: www.facebook.com/utwente (@utwente)
LinkedIN EDU page: https://www.linkedin.com/edu/school?id=15449
Google +: plus.google.com/+utwente/videos
How do we use our corporate accounts?
The central UT accounts are @utwente (NL) and @utwenteEN whereby the Dutch account is used most frequently because there is more Dutch content for retweeting available in our network. We approach two broad (corporate) target groups with these two accounts. We place (automatically) news messages from www.utwente.nl and supplement these with UT events, little-known facts about the UT and other current events. We try to answer questions received via Twitter as quickly as possible. We try to answer as quickly as possible in the evenings and during the weekend as well. And we do not only respond to questions, we also take the initiative. For example, if a student tweets that he has an individual orientation day at the UT, we will wish him a lot of fun.
The UT main account is www.facebook.com/utwente. Via this fan page we apply the same procedure as in the case of our Twitter accounts, only a little less frequently. The number of messages from the UT is lower, the individual (personal) messages and questions from (potential) students higher. We make intensive use of Facebook in particular for the international target group. We provide an overview of special Facebook pages for our so-called target countries via a Facebook app on our page Mexico, Germany, China, Greece, Indonesia, Romania, India.
We feature pictures and video's published by people around campus.
Snapchat is most frequently used during large UT-events, but not daily. Sometimes students or student organizations take over our account for a while.
We manage the UT edu page on LinkedIN. The initiative in this was taken in particular by the Alumni Office of the UT and Human Resources deparment. The intensity of its use is low.
YouTube and Vimeo
The UT uses Vimeo primarily and intensively as a video platform. The videos can be posted without advertisements and the medium has a pleasant interface. All videos can ultimately also be found via our YouTube channel, but this is not our primary channel in view of the advertisements in the videos.
On Flickr we provide a basic picture set of the UT but we do not use this account on a regular basis.
We send our news messages via our company page on Google+. Google+ does not have great priority for us otherwise at this time.
We have a profile on Pinterest, still in an experimental state.