This project proposal is based on one of the research projects that the Centre for Transport Studies is currently participating. This proposal is part of the EU Horizon 2020 research project “EMPOWER”, which aims to substantially reduce the use of conventionally fueled vehicles (CFV) in cities by using positive incentives to change the mobility behaviour of CFV drivers.
The Centre for Transport Studies (CTS) is currently involved in the EMPOWER project, which aims at nudging individuals away from conventionally fuelled vehicles (CFV) into greener sustainable modes, such as cycling and public transportation. Individuals will be nudged through positive incentives (rewards, real-time information, amongst others) rather than restrictions. Moreover, EMPOWER will focus on new technological approaches (e.g., smartphones) to reach individuals in order to encourage behavioural change.
In this context, the main goal of this project proposal is to investigate the impact of positive incentives on commuting behaviour related to the use of CFV on the campus of the University of Twente. The aim of the project is to observe how the behaviour of UT commuters change over time when they are submitted to different positive incentives.
The campus of the University of Twente will be used as living lab experimental context and UT employees and students will participate by using their smartphones. They will be presented, by means of a mobile App, with personalised positive incentives to choose alternative means of transport over CFV. This mobile App will then track their behaviours and reward them accordingly. This project proposal will allow both UT students and employees to be actively involved in the experiment.
They will be invited to participate in the experiment and, as a result, they will provide valuable information regarding their commuting behaviour. Moreover, they will also be invited to contribute with improvements regarding the experiments as well as the mobile App.
The aim is to contribute to a greener and smarter campus. The idea is that by providing information and positive incentives, UT employees will change their behaviour towards more sustainable modes of transport. Whereas, UT students will become more aware about how to engage in greener ways to commute.