Strategy & figures

Measuring efficiency is an integral part of marketing. In order to properly evaluate marketing activities and make timely adjustments if necessary, it is important to be able to measure results. Management reports and market research provide insights into the results of our marketing activities. The information retrieved from these sources is incorporated in the marketing strategy for the UT and the different target groups and educational programmes.



Marketing strategy

What

Annual plans of the Marketing department


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Marketing strategy

Marketing research

What

Research conducted by the Marketing department



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Marketing research

Figures (intake, recruitment activities)

What

Presentations Schools information sessions

Target group

Prospective Dutch and German students


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Figures (intake, recruitment activities)

Rankings

What

Insights into the quality of universities around the world

Target group

Prospective Dutch students



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Rankings

Target countries information

What

Target group

Offline resources for promoting open days / the UT

Prospective Dutch students



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Target countries information