Online

Digital information channels are often the first introduction to the UT for our target groups. Via our recruitment websites, we provide students, prospective students, deans and parents with information about the degree programmes offered by the University of Twente.

We also use digital mailings in order to provide the target group with specific information about our programmes and recruitment activities. Social media and on-line advertisements also form part of our on-line recruitment strategy.


Online marketing

Websites/Hodex
Direct mailings
Videos
Online lectures
Touch Platform
Social Media
Testimonials
Digitale campus tour
Online study profilers
Landing pages
Country pages
Chat
Eligibility check


Websites / Hodex

What

Recuitment websites at the UT

Target group

Prospective students

Goal

To provide information and make people enthusiastic about the educational programmes



More information

Websites / Hodex

Direct mailings

What

Direct mailings to announce the activities and recruitment events

Target group

Prospective students, UT-students, professionals

Goal

To familiarize students with the educational programmes offered by the University of Twente, provide them with information and make them enthusiastic about them.

When

Several times per academic year, mainly around the open days



More information

Direct mailings

Videos

What

Videos to convey messages to website visitors.

Target group

Students (Dutch & international), professionals, staff and external parties

Goal

To provide information and make people enthusiastic about the University of Twente.

More information

Videos

Online lectures

What

Pilot online lectures several educational programmes

Target group

3rd, 4th, 5th and 6th year students of pre-university education, parents, deans, teachers

Goal

Broadening, providing information and making people enthusiastic about the Bachelor's programmes.



More information

Online lectures

Touch platform

What

Personal touch stories from UT-students and -employees

Target group

All



More information

Touch platform

Social media

What

Various social media channels

Target group

Students (Dutch & international), professionals, staff and external parties

Goal

To provide information and make people enthusiastic about the University of Twente.



More information

Social media

Testimonials

What

Ambassadors and experiential accounts

Target group

Prospective students, professionals

Goal

Experiential accounts to promote the degree programmes and the University of Twente




More information

Testimonials

Digital campus tour

What

A digital tour on campus

Target group

Students (Dutch & international), professionals, staff and external parties

Goal

To provide information and make people enthusiastic about the campus



More information

Digital campus tour

Online study profilers

What

External websites that use information for the purpose of specialization

Target group

Prospective students for Bachelor's and Master's programmes

Goal

To make it easier for prospective students to find information about degree programmes of the University of Twente



More information

Online study profilers

Landing pages

What

Special landing pages have been created for various activities in order to assist people using Google.

Target group

Depending on what the landing page is designed for.

Goal

To provide information about activities / generate leads



More information

Landing pages

Country pages

What

Special landing pages have been created for various strategic target countries

Target group

Prospective students from strategic target countries

Goal

To assist and provide information to students and direct them to Facebook and recruitment websites



More information

Country pages

Chat

What

Chat application via the recruitment websites

Target group

Prospective students visiting the recruitment websites

Goal

To enable prospective students to ask questions about studies in an accessible manner.



More information

Chat

Eligibility check

What

An eligibility check has been developed for prospective international Master's degree students. This check easily allows them to see if they can enrol in a particular Master's programme.

Target group

Prospective international Master's degree students

Goal

To offer prospective international Master's degree students an easy way to see if they can enrol in a Master's programme.



More information

Eligibility check