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Build Your Business

"Business opportunities are like buses, there's always another one coming." - Richard Branson

Nowadays there are so many great technologies and innovative ideas available, but they often do not really reach the customers. There are several reasons for that, amongst others because the technology or innovation does not fit the customer. Therefore, entrepreneurs need to be strong in various important characteristics, like being to some extent enterprising, headstrong, performance-driven and risk-taking. The job challenges entrepreneurs to a lot of interesting topics, such as strategy, finance, marketing, and product development.

Course: Build your business

In this course you will start with a problem and come up with your own business idea. Therefore, we will get to know entrepreneurship, (lean) start ups and business models. Additionally, we practice with analyzing finances, negotiating, gaining profits, responding to changes in your business market and making strategies for your own idea. Lastly, you will pitch your business idea for real investors to get an investment: the best entrepreneur will be announced during the exciting final.


In this course you will learn about different start-ups, business models and specifically Lean canvas. After determining your idea, you will practice several tasks and skills from entrepreneurs, like brainstorming, negotiating, and responding on the environment and various opportunities. Finally, you will convince others of your business idea. Some important learning goals are stated below.

At the end of this course, you are able to…

  • Explain what entrepreneurship is all about.
  • Brainstorm effectively to come up with a useful solution and/or start-up idea.
  • Use the Lean canvas.
  • Describe which (legal) aspects are important to consider when negotiating with other parties and you can incorporate these during the negotiation process.
  •  Use a zero-sum game to maximize your own profit.
  • Analyze the risk-return profile of your business idea from several perspectives.
  • Ask feedback in effective ways.
  • Understand what different types of financing a company can get.
  • Give an effective investor pitch.


This course is designed for high school students who are preparing for a bachelor’s programme at a university (minimum age of 15 years) with an interest in entrepreneurship. Basic understanding of economy is required and a proactive attitude fits the program really well.


This course is about entrepreneurship, a key research theme at the University of Twente. The UT is often awarded as most entrepreneurial university of the Netherlands and it is the place where more than 900 successful spin offs and start ups started. The university typically combines scientific research (NIKOS) and knowledge from practice. The bachelor studies that are partly or exclusively concerned with entrepreneurship are Advanced TechnologyCreative TechnologyUniversity College TwenteBusiness & ITInternational Business Administration and Industrial Engineering and Management.