Inspire-U: Build your business

Course Summary: Build your business

In this course you will learn how to own your own business. To reach this goal you will have to negotiate, write a strategic marketing plan, gain profits, respond to changes on your business market and get an investment by giving a pitch for real investors. At the end of the course there will be an exciting final where the best entrepreneurs will be announced.


This course is about entrepreneurship and this is a key research theme at the University of Twente. For an entrepreneur various characteristics are important, like being enterprising, headstrong, performance-driven and risk-taking to some extent. Also strategy, finance, marketing, HRM and product development are important themes in entrepreneurship. The bachelor studies that are partly or exclusively concerned with entrepreneurship are Advanced Technology, University College Twente, Business & IT, International Business Administration and Industrial Engineering and Management.

Example topics for this course:

  • Negotiation
  • Marketing
  • Investments

Course aim 

  • You will be able to define the concept ‘entrepreneurship’ and describe the important skills of this concept.
  • You will be able to find good business opportunities and respond on these business opportunities.
  • You will be able to use a zero-sum game to maximize your own profit.

Course details:

  • Methods: Interactive lectures, tutorials, group work
  • Course level: Intermediate
  • Target group: High school students preparing for a bachelor’s programme at an University (minimum age of 15 years) with an interest in entrepreneurship
  • Required knowledge: Basic understanding of economy 

think tank 

InspireU will start with a challenging case on Monday from a real health organization. This health organization will state a modern problem for which a multidisciplinary solution is needed. Therefore you will be divided in a group of four people, which consists of one member of each course. At the end of each afternoon when all the group members have followed their courses, you will come together in your group to discuss and think about the problem, everybody with his own knowledge. On the final day of InspireU, you will combine all experiences and knowledge in an inspiring brainstorm session. At the end of this day you will provide advice and your final solution to the problem owner. The problem owner decides which group has the best applicable and specific solution, and this group will win the Think Tank!


If you need to know more, we have information available about the fee & programmeregistration & paymentaccomodation and the terms & conditions.