Inspire-U: Build your business

Course Summary: Build your business

In this course you will learn how to own your own business. To reach this goal you will have to negotiate, write a strategic marketing plan, gain profits, respond to changes on your business market and get an investment by giving a pitch for real investors. At the end of the course there will be an exciting final where the best entrepreneurs will be announced.


This course is about entrepreneurship and this is a key research theme at the University of Twente. For an entrepreneur various characteristics are important, like being enterprising, headstrong, performance-driven and risk-taking to some extent. Also strategy, finance, marketing, HRM and product development are important themes in entrepreneurship. The bachelor studies that are partly or exclusively concerned with entrepreneurship are Advanced Technology, Creative Technology, University College Twente, Business & IT, International Business Administration and Industrial Engineering and Management.

Detailed Course overview

Course 1 - Find your business

During this first course, you will be introducted to entrepreneurship and the course in general. You will give a short pitch, and brainstorm about a problem that needs to be solved. 

Course 2 - Develop your business

Introduction to the Lean Canvas, and filling in the Lean Canvas with the team's own problem

Course 3 - Pitch your business

Create a pitch and text based on the Lean Canvas, and pitch this in front of a jury (investment fund) to get an investment for your idea

Course 4 - Start your business

Game explanation, performing a market analyses and define the strategy

Course 5 - Run your business

Perform negotiations, sign contracts and show your results! 

Course aim 

  • You will be able to define the concept ‘entrepreneurship’ and describe the important skills of this concept.
  • You will be able to find good business opportunities and respond on these business opportunities.
  • You will be able to use a zero-sum game to maximize your own profit.

Course details:

  • Methods: Interactive lectures, tutorials, group work
  • Course level: Intermediate
  • Target group: High school students preparing for a bachelor’s programme at an University (minimum age of 15 years) with an interest in entrepreneurship
  • Required knowledge: Basic understanding of economy  

get inspired! 


If you need to know more, we have information available about the fee & programmeregistration & paymentaccomodation and the terms & conditions.