Learn about entrepreneurship and the business market
In this course you will learn how to run your own business. To reach this goal you will learn how to set up a lean model canvas, what lean start-up is, how to develop a marketing strategy and how to negotiate. All this will lead to a business plan for your own start-up.
This course is about ‘entrepreneurship’ and this is a key research theme at the University of Twente. For an entrepreneur various characteristics are important, like being enterprising, headstrong, performance-driven and risk-taking to some extent. Also strategy, finance, marketing, Human Resource Management (HRM) and product development are important themes in entrepreneurship.
Example topics for this course:
- Business models
- You will be able to define the concept ‘entrepreneurship’ and describe the important skills of this concept.
- You will be able to find good business opportunities and respond on these business opportunities.
- You will be able to use a zero-sum game to maximize your own profit.
The course exists of 6 course blocks. Below you can find a small description of each block. Check the programme page for the division of the blocks in the schedule. Please note that these are preliminary descriptions, and can be changed in the future.
Block 1; Introduction
During the first block you will be introduced to the content of the course. We will start with an information lecture on what a start-up company actually entails. What is entrepreneurship, what is an innovation, different branches of companies, what is a business model canvas? You will receive an explanation about brainstorming, and after that you will brainstorm about the branch of business in which you would like to start up your own business. And most importantly, what kind of company you want to create!
Block 2; Lean model canvas
During this block you will learn what a lean start-up is and what the lean model canvas is about and how you can use it for your own company. The block starts with a small explanation and afterwards you will employ your newly gained knowledge on your own company.
Block 3; Lean Start-Up
During this block we will dive deeper into the concept of a Lean-Start-Up. You will brainstorm with your fellow entrepreneurs about the details of your start-up. During this block your company will really start to get shape!
Block 4; Marketing
Marketing is one the more important aspects of starting a company. Customers need to find your company! During this block will learn the basics of creating a marketing strategy for you start-up. Topics like the marketing mix, brand identity and the financing of your company will be discussed and implemented.
Block 5; Run your business
During this block we will have a guest speaker talk about his own start-up business. Check this page for more information! You can use this new knowledge on your own company!
Block 6; The investment game;
During the last block we will play the investing game. Every group will create a appealing poster about their company, to convince others to invest in their company. Based on this poster, other groups have to choose whether to invest in your company or not. You will receive your own starting capital and you can judge if you want to invest in the companies of the other groups. During the last day on the Inspire-U expo, attendees will chose the best start-up of the bunch.
Do you want to follow this course? Go to the registrations page to finalise your stay at Inspire-U!