Inspire-U: Build your business

Course Summary: Build your business

In this course you will learn how to own your own business. To reach this goal you will have to negotiate, you will be introduced to the concepts of lean canvas and a lean start up, gain profits, respond to changes on your business market and get an investment by giving a pitch for real investors. At the end of the course there will be an exciting final where the best entrepreneurs will be announced. 

Build your Business - Course Leader
Niels Jansen
InspireU Course Leader

Hey there! My name is Niels Jansen, and I'm a Biomedical Engineering student here at the University of Twente. During my master, I have specialized myself in the translation of scientific knowledge (with a biomedical focus) into societal value. Obviously, entrepreneurship plays an important role in this.

As a student I have been 'entrepreneurial' in the widest sense of the word. This entails that I have been involved with a few start-ups, but also have been in boards and committees. With this course, I hope to to make you as enthusiastic about entrepreneurship as I am!

Koen Kuijpers BEng MSc
PhD candidate

Koen Kuijpers is a PhD candidate at the Netherlands Institute for Knowledge Intensive Entrepreneurship (NIKOS) at the University of Twente. Before he was offered a PhD position, Koen obtained a BSc in Engineering (cum laude) and a MSc in Business Administration at the University of Twente. Koen has been teaching several courses on business models, strategic positioning and institutional theory and, has been supervising bachelor and master students of (I)BA programs.

Martin Stienstra Dr.

Martin Stienstra has a background in Business Administration (MSc) & Public Policy, Public Administration and Governmental Management (BSc). He is a lecturer, amongst others of the courses International Business and Cultural Enquiry (University of Twente). His research is focussed on International Entrepreneurship.  


This course is about entrepreneurship and this is a key research theme at the University of Twente. For an entrepreneur various characteristics are important, like being enterprising, headstrong, performance-driven and risk-taking to some extent. Also strategy, finance, marketing, HRM and product development are important themes in entrepreneurship. The bachelor studies that are partly or exclusively concerned with entrepreneurship are Advanced Technology, Creative Technology, University College Twente, Business & IT, International Business Administration and Industrial Engineering and Management.

Detailed Course overview

Part 1 - Find your business

During this first course, you will be introducted to entrepreneurship and the course in general. You will give a short pitch, and brainstorm about a problem that needs to be solved. 

Part 2 - Develop your business

Introduction to the Lean Canvas, and filling in the Lean Canvas with the team's own problem

Part 3 - Pitch your business

Create a pitch and text based on the Lean Canvas, and pitch this in front of a jury (investment fund) to get an investment for your idea

Part 4 - Start your business

Game explanation, performing a market analyses and define the strategy

Part 5 - Run your business

Perform negotiations, sign contracts and show your results! 

Course aim 

  • You will be able to define the concept ‘entrepreneurship’ and describe the important skills of this concept.
  • You will be able to find good business opportunities and respond on these business opportunities.
  • You will be able to use a zero-sum game to maximize your own profit.

Course details:

  • Methods: Interactive lectures, tutorials, group work
  • Course level: Intermediate
  • Target group: High school students preparing for a bachelor’s programme at an University (minimum age of 15 years) with an interest in entrepreneurship
  • Required knowledge: Basic understanding of economy 
Course speaker
Yorick Bosch
Student Industrial Engineering & Management

Tuesday 14 August
1.45 - 2.30 pm

Hops & Grains: The Personal Brewing Company is an award-winning, student-run beer brewery operating on the campus of the University of Twente. In this talk Yorick Bosch, one of the founders and head-brewer, will explain the idea behind the company, what sets it apart from the competition, tell the story of how the company was founded, and dive into the diverse start-up culture present at the University of Twente. Any questions you have about Dutch entrepreneurship can be answered!


Course speaker
Jeroen Sempel Ir.

Wednesday 15 August
1.45 - 2.30 pm

So, you think you have a great business idea? Great business ideas need a strong financial foundation. In this lecture I will explain how you can analyze the risk-return profile of your business idea and how you can work on reinforcing your business plan. In analyzing a business startup, we will distinguish three perspectives. First, specifying the market you are aiming at and quantifying your revenue potential. Second, analyzing whether the startup has an economic healthy business model. And third, analyzing what it takes to build a sustainable business through a developmental process. These are core elements of a professional business plan. 

get inspired! 


If you need to know more, we have information available about the fee & programmeregistration & paymentaccomodation and the terms & conditions.