Professor of Product-Market Relations
+31 53 489 2953
Prof. Dr. Jörg Henseler holds the Chair of Product-Market Relations at the Faculty of Engineering Technology of the University of Twente, Enschede, The Netherlands. Before, he was Associate Professor of Marketing at the Institute for Management Research, Nijmegen School of Management, Radboud University Nijmegen, The Netherlands. He is Distinguished Invited Professor in the Department of Business Administration and Marketing at the University of Seville, Spain, and Visiting Professor at The Higher Institute of Statistics and Information Management (ISEGI), Universidade Nova de Lisboa, Portugal.
For more information on his work, please visit his website.
Prof. Dr. Henseler is a leading expert on partial least squares (PLS) path modeling, a variance-based structural equation modeling technique that is particularly useful in studies focused on the success factors for businesses. He has written several academic articles and edited two books on PLS (see below the full list of publications). A popular guest speaker, Prof. Dr. Henseler has been invited by universities around the world-including Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), and Georgia State University in Atlanta (USA)-to speak to students, faculty, and professionals about structural equation modeling.
His broad-ranging research interests encompass product, service, and brand management as well as structural equation modeling.
Product-Market Relations , BSc
Capita Selecta Bachelor IO
Design Management 192850700, MSc
Capita Selecta Master IDE
ORCID iD: 0000-0002-9736-3048
Scopus Author ID: 29067736100
Personal website: http://www.henseler.com
Google Scholar: http://scholar.google.com/citations?user=YiLHdRMAAAAJ&hl=en