Pride & Prejudice is a research program of the 4TU.Federation within the Helath & Vitaly strand of the “High Tech for a sustainable future” theme.
The core aim of the program is to tackle chronic disease prevention through real-life monitoring and context-aware intervention design.
This program features a unique combination of disciplines, involving physical, life, ICT, design, behavioural and social sciences. The consortium is composed of researchers from all 4TU’s and within each university from multiple faculties/departments, and is thus uniquely suited to deliver this program’s promise, as it combines in-depth nutrition and nutrition behavior knowledge with the technological knowledge of lifestyle sensors, the design of lifestyle interventions for groups of people, the ability to seamlessly integrate sensing technologies into people’s daily lives, and the expertise on tailoring feedback to individuals on their nutrition and physical activity data, well aware of what can persuade them to make healthy choices in real life.
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