Summary Arien Knibbe
Ariën Knibbe (IBM) gave a presentation on in-car intelligence. IBM aims to develop low-costs devices which can be used for multiple applicatiopns, within the range of in-car intelligence. Examples of these aplications include road pricing mechanisms, driver classification for insurance reasons and data mining. An important aspect of in-car inteligence is that many stakeholders take part in the process of development en deployment. These include infrastructure suppliers, consumers, insurance companies etc. All these stakeholders have a roel in the following cases.
Four cases of in-car intelligence deployment were described.
First was the Stockholm Case, in which road pricing is specified for each car separately. Every car going into or leaving Stockholm is charged individually. The infrastructural and in-car changes that are necessary are on such a large-scale that it would normally stop people from trying the new pricing mechanism. This is why IBM conducted a one year full scale pilot. It started in the beginning of 2005 and will be evaluated soon by means of a referendum on continuation of the project.
The second case was the Norwich Union Case. This is an application for a “Pay as you drive”TM motor insurance. Insurance companies can use this technology to track the driver’s actions and charge him/ her accordingly. More risk prone behavior will thus lead to higher insurance rates. A 2-year pilot (2003- 2005) will be extended to 2006.
The third case, with Leaseplan, is an application in the field of data mining. Information that could be important for lease companies can be extracted from the driving behavior of their constumers; this includes purchasing behavior, mileage etc. Lease companies thus know a lot about their consumers, information which they can use to serve them better. Validation and market introduction are the next steps.
The last case described was the Dubai case, in which a smart box for driving control was installed in a number of cars. The driver is given information on his/ her driving behavior (for instance, if he/ she is overspeeding). It is a pro-active way of safety improvement.
Click here for the slides of the presentation.