Why happiness starts with a deep-fried sausage
Health tips, lifestyle advice and self-help books abound. But UT researcher Dr Femke Nijboer decided to turn it around: how to destroy your health as quickly as possible.
A provocative approach works. Nijboer shows how unhealthy choices, fast food, alcohol and other temptations are forced on us everywhere. With humour and sharp examples, she makes it clear that you can also consciously go the other way.
Why don't we all choose an unhealthy lifestyle?
Just go against the grain. Do away with healthy living, vitality and well-being and welcome alcohol and fatty snacks. Nijboer's research goes beyond individual choices. She studies how we talk about health and lifestyle. She sees that people often fear that advice limits their personal freedom. In this video, she shows how our environment is set up for unhealthy living. According to Nijboer, it therefore does not help to make only individuals responsible for their lifestyle, but we should look at society as a whole.
More recent news
Fri 21 Aug 2026New members YAT 2026
Tue 11 Aug 2026Healthcare Innovation Square
Thu 6 Aug 2026How digital technology places less burden on healthcare
Tue 7 Jul 2026National boost for Hospitals of the Future
Wed 24 Jun 2026Four research teams awarded Strategic Collaboration Grants by the University of Twente and the University of Münster