Tuesday 10 February 2026 10:45 - 12:30
Within the framework of the Master of Science programme Business Administration
Marit E. Heinen
will present and defend a thesis entitled:
The Impact of Supermarket Collaborative Loyalty Campaigns on Consumer Behavior: Examining
Underlying Psychological and Social Mechanisms
Date : 10 February 2026
Time : 10:45 hrs
Room : Langezijds 2301
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Committee members
· Dr. M. de Visser
· Dr. H. Kizgin
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