Maaike progressed from her BSc in Creative Technology to an MSc in Industrial Design
Maike learned a lot and gained a great deal of experience from her start in the Bachelor’s in Creative Technology at the University of Twente. She then went on to take a Master’s in Industrial Design. The university’s friendly atmosphere and her sense of belonging meant that opting for the University of Twente was not exactly difficult. Her programme also offers her the necessary challenges, as well as excellent career prospects.
Maaike started her career at the University of Twente with a Bachelor’s programme in Creative Technology (Create). After carefully assessing what various universities had to offer her, in terms of programmes that were both creative and technical, she decided to register for the Bachelor’s programme in Creative Technology at the University of Twente. “Not only was it a cool programme, the Open Days were fascinating and informative. I was really attracted by the campus, Enschede felt friendly and accessible, and I immediately felt at home. The University of Twente felt like a village where everyone knows everybody else, so that personal approach is there right from the start”, says Maaike.
“I really enjoyed the Create Bachelor programme’s focus on product development. Programming itself did not interest me quite so much. My Bachelor’s helped me find out what really interested me, which in turn gave me a better idea of what topics my postgraduate course should and should not include. I finally opted for the Master’s in Industrial Design”, Maaike explains. She continues “Packaging is a particularly fun subject. You focus on a company brand, from a model of the box/bottle in question through to a design, how to package it in large quantities, and how to ship it to the new owner on pallets. You deal with every detail of the product, up to the moment it arrives on the shelves, including its ultimate price. This was actually one of my favourite subjects, partly because the lecturer was so enthusiastic.”
Maaike replies “The direct contact involved, as well as the accessible avenues of communication with the coordinator or lecturer. The fact that you work in small groups also makes the programme very accessible and pleasant. I opted for Management of Product Development, which involves direct contact with companies. That way, you learn not only from the programme itself, you also acquire knowledge from the business community. Straight away, you have to deal with the fact that assignments must be handled confidentially, as the results are sometimes put to direct use by the company in question. On occasion, we also go on study trips to individual companies. This shows you how the theory you learned about in lectures is put to work, and what that means in practice. Totally fascinating, of course!”
At the moment, Maaike is halfway through her Master’s, and is involved in the product development side of her programme. This Bachelor’s and Master’s combination ties in nicely with the areas she prefers – communication, creativity, engineering and technology. “I am particularly interested in project leadership in the area of developing new products. The future of this field holds enormous challenges and opportunities, of course. Ideally, I’d like to work in a medium-sized company or in a family business. That way, there would be ample opportunity for personal input and brainstorming about creative new ideas and solutions”, adds Maaike, at the end of the interview.