MSc student experience

Carmen’s chosen field is Communication Studies @utwente

After obtaining her Bachelor’s in Communication Studies, Carmen decided to continue with a Master's programme in this field too. The options available within the Master’s programme and within the Marketing Communication & Consumer Behaviour specialization, together with Carmen’s broad range of interests, mean that she has plenty of work to sink her teeth into.

What made you choose the MSc in Communication Studies?

Carmen explains why she went on to do a MSc in Communication Studies (CS) at the University of Twente: “I really enjoyed the CS Bachelor’s programme, it was a good experience. Nevertheless, after graduating, I looked around to see what other universities had to offer. Of course, I also considered the University of Twente. The University of Twente’s Master’s programme in CS, together with its range of specializations, really appealed to me. Also, I had already developed a social life and network here in Enschede, so – in the end – it wasn’t a difficult choice. I went for the MSc in Communication Studies at the University of Twente.”

What specialization did you select?

Within the framework of her Master’s programme, Carmen has opted for the Marketing Communication & Consumer Behaviour specialization. “This specialization covered subjects in which I was most interested. It also offered me an opportunity to combine electives from the other specializations (Corporate and Technical), to create my own customized Master’s package. This specialization also provided interesting subjects that struck a nice balance between examinations and assignments that had to be carried out. One of those assignments, for example, was about ‘eye-tracking research’. This way, you work with and learn about which (new) methods and (new) technologies can be used for which kind of research. This is also the very factor that sets a University of Twente social or behavioral science programme apart from the rest. There is also a clear focus on the technology aspect of it, which I find highly interesting. So, final thesis projects are never dull or standard”, says Carmen.

What are you working on at the moment?

Right now, Carmen is working on her final thesis project. Carmen explains that “I have been asked to take a look at communication within the Medisch Spectrum Twente hospital group, to see whether it can be improved or modernized. Think about communication between doctors and patients, for example, in face-to-face conversations. After a few brainstorming sessions, I came up with the idea of incorporating new technology in this context. This way, doctors might be able to better explain to their patients exactly what is wrong with them, or how their proposed treatment works. For this, I approached Aryzon, a UT start-up company. They are developing affordable Augmented Reality headsets. The ‘Wow!’ effect that this technology generates could produce some very interesting results and insights. Patients could see this ‘impressive’ factor as a positive, which, in turn, could transfer to and boost their trust in the way things are handled in the hospital.” She continues by saying that “Technology is becoming increasingly important in many areas, and communication between individuals is no exception. The younger generations are already so accustomed to this that they are easily accepting of the new technological gadgets that can be used in medical communication. That is why I think it’s important to explore this new technology’s potential in this context now that it’s still in the beginning of its development and has yet to fully diffuse into ‘everyday life’. I am very happy to work on this particular assignment. It’s grown a lot compared to its first inception; I am now working in cooperation with Aryzon and two hospitals, so that is great. ”

So, I'm actually working on giving the high-tech a human touchCarmen

What plans do you have for the future?

“I haven’t even set a graduation date yet, this assignment is still keeping me very busy. Once it is closer to finished, I’ll start thinking more about what I want to do once I’ve left the University of Twente. Since I have a very broad range of interests, I am still a little undecided about my future, but open to a lot. I am currently working as a student assistant here, so I might be able to find a role within the University of Twente, like working on communication in the area of internationalization. But perhaps another opportunity will come my way, something that has not even occurred to me yet. My priority right now is to get my degree” Carmen says, with a wry smile.