This specialization belongs to the master's programme Communication Studies.
Corporate Communication focuses on how organizations handle their internal and external communications amid the complexities of the modern world.
What is Corporate Communication?
The mission of the specialization in Corporate Communication is inspired by the belief that sustainable communication is essential for healthy organizations. This sustainability needs to be established within a context that is characterized by two fields of tension. Firstly, there is the tension between the organization and its environment (e.g. issues of positioning, reputation and strategy). Secondly, there is the tension of keeping things running smoothly within an organization where a broad range of interests are at stake (e.g. those of employees, different departments and locations).
Identity, trust, image and reputation
Concepts such as identity, trust, image and reputation play a central role in corporate communication. Organizations want to establish a positive image in the eyes of key stakeholders, and to be seen as a trusted and informed partner in public affairs. While measures such as public image campaigns, a clear and appropriate visual identity, and a code of conduct for personnel can help achieve this, these various aspects of image have to constantly be brought into line with an organization’s overall identity. Working on identity is therefore a complicated and energy-intensive process.
Within organizations, it is important to consider how employees work together, whether or not they exchange information, their perceptions and attitudes, their satisfaction with relationships in the organization and the meaning they attach to the work they do. This means considering aspects such as identification, compliance and well-being. In this light, internal communication is so much more than simply providing information. It also involves encouraging optimum cooperation and collectively creating settings in which employees can flourish.
Strategic communication in organizations
As a communication professional, you will not only be responsible for communication channels within organizations, but you will also be expected to address communication issues at a strategic level. Given the wide range of factors affecting organizations, this specialization includes theories from corporate and organizational communication, as well as management and organization science. It also explores a range of research traditions: from large-scale quantitative research to detailed qualitative studies.
The theories, tools and perspectives of corporate and organizational communication are all present in this specialization to facilitate your development as a communication professional with the practical insight to deal with complex communication issues in modern organizations.
If you decide to specialize in Corporate Communication you will take the following core courses and select at least two of the of the following specialization courses. The course descriptions on this website will give you further details.
The schedule is subject to change. No rights may be derived from the information.
Core courses (compulsory, 10 credits)
- Essentials in Corporate Communication, 201400183
- Research Topics in Corporate Communication, 201000111
Specialization courses (select at least two, 10 credits):
- Positive Organizing, 201400185
- Trust Risk and Organizations, 201400187
- Corporate Visual Identity Management, 192403750
- Public Affairs, 200900001
- Reputation Management, 192403650
- Vision, Strategy and Leadership (201500386)
Note: The range of specialization courses and the block in which the courses are offered may vary from one academic year to the next.