Choosing a specialization will help you reach greater heights and place you at the cutting-edge of your chosen field. There are four specializations to choose from in our Master’s programme:
Digital Marketing Communication
Explaining, predicting, and influencing consumer behaviour, with special attention to the role of digital marketing strategies, social media, and big data.
Marketing Communication & Design
Explaining, predicting, and influencing consumer behaviour, with special attention to the role of visual and multisensory design.
Organizational Communication & Reputation
How organizations strategically manage their internal and external communications within the complexities of the modern world.
Technology & Communication
The interplay between technology and communication, specifically new media developments, and the role of communication in technological innovations.