Communication Studies has four specializations, each focusing on a key aspect of Communication Studies.
Digital Marketing Communication
Explaining, predicting, and influencing consumer behaviour, with special attention to the role of digital marketing strategies, social media, and big data.
Marketing Communication & Design
Explaining, predicting, and influencing consumer behaviour, with special attention to the role of visual and multisensory design.
Organizational Communication & Reputation
How organizations strategically manage their internal and external communications within the complexities of the modern world.
Technology & Communication
The interplay between technology and communication, specifically new media developments, and the role of communication in technological innovations.