Choosing a specialization will help you reach greater heights and place you at the cutting-edge of your chosen field. There are four specializations to choose from in our Master’s programme:
Explaining, predicting, and influencing consumer behaviour, with special attention to the role of digital marketing strategies, social media, and big data.
Explaining, predicting, and influencing consumer behaviour, with special attention to the role of visual and multisensory design.
How organizations strategically manage their internal and external communications within the complexities of the modern world.
The interplay between technology and communication, specifically new media developments, and the role of communication in technological innovations.