In the Netherlands, there are many opportunities available to study communication at a university or a university of applied sciences. What sets Communication Studies at the University of Twente apart from all the rest?
Putting knowledge into practice
Students at the University of Twente are not simply supplied with theories, but they also learn how to apply them to real-life situations. Many of the courses involve working with genuine communication issues and designing solutions to actual problems that companies face on a daily basis.
The University of Twente’s Master’s in Communication Studies differs from other comparable programmes in the Netherlands. While other universities emphasize sociology and political science in their Communication Studies programmes and are more oriented towards the social sciences, Twente also includes psychology and text science, with a greater focus on the behavioural sciences. In Twente, we also go beyond boundaries to establish meaningful interaction with other disciplines.
Focus on the organizational context of communication
Organizations cannot exist without communication. No business or government department can function without effective internal and external communication. As organizational forms grow ever more complex, communication becomes increasingly important. At the University of Twente you will study communication issues within their complex organizational contexts. Professional communication within, by and between organizations is at the heart of our curriculum.
New information and communication technology (ICT)
The way in which organizations communicate is being rapidly transformed by developments in the ICT sector. The programme has a special focus on the introduction and use of new media. We examine the latest technological developments that are transforming how we communicate and changing our future: tablets, smartphones, Facebook, Twitter, gaming, GPS, online video, weblogs, and new technologies such as Google Glass or Oculus Rift (virtual reality). Technology is also an essential part of our research, such as eye-tracking to see how people process a web page or advertisement.
Design-based approach to communication solutions
Design is a central theme throughout the Communication Studies programme. This means that you will learn to solve communication issues systematically. The design process has a number of key characteristics: it has phases, it tends to involve numerous parties (each with their own expertise, but also with their own interests) and research has an important part to play. In this programme, design can involve the development of a mode of communication (e.g. a website or TV ad) or a campaign, but it can also encompass more abstract concepts such as communication policy or communication structures in an organization.
Small-scale teaching and personal development
The atmosphere within the programme and between lecturers and students is friendly and informal. It is easy just to walk in and ask a question about an assignment, for example. Your teacher’s door is (almost) always open. Excellent student guidance is available to help you make the right choices during your studies. The study advisor is always happy to assist where needed. Section 5 contains more details on student supervision and counselling.