Expand your knowledge and skills with a double degree!

As a student of the Master’s in BA, with the specialisation in Strategic Marketing & Servitisation (SMS), you have the opportunity to add a second master’s to your programme by following a double degree. For this specialisation, there are two different double degrees: the double degree in International Marketing Management, which we offer together with our partner university, the Lappeenranta University of Technology (LUT) in Finland, and the double degree in Digital Marketing, which we offer together with the Master’s in Communication Science at the University of Twente (UT).

  • International Marketing Management

    Do you want to expand your knowledge and skills within SMS with broader expertise in international marketing management? Then our double degree, which we offer together with the Lappeenranta University of Technology in Finland, might be just what you are looking for! In this two-year programme, you will extend your specialised knowledge within the field of SMS with a deeper understanding of marketing in an international context. Upon completion, you will receive two Master’s degrees:

    • Master of Science in Business Administration, specialisation in Strategic Marketing & Servitisation (UT)
    • Master of Science in International Marketing Management (LUT)

    STRUCTURE

    The double degree programme starts in September. You will spend the first semester (six months) at UT. Then, in January, you will continue your studies in Finland for one year. After that, you will finish the double degree programme at UT by writing your master’s thesis.

    Next to the courses belonging to the UT Master’s in Business Administration with the specialisation in SMS, you will follow courses in Finland, such as International Business Strategies, Innovation Management and Internalisation of the Firm and Global Marketing.

    How to apply

    If you are interested in following this double degree programme, you first apply for the Master’s in Business Administration at UT. Once you are a student of this Master’s, you can participate in the selection procedure by writing a motivational letter.

  • Digital Marketing

    In this 1.5-year programme, you will extend your specialised knowledge within Strategic Marketing & Servitisation with a deeper understanding of digital marketing. You will learn to understand the most innovative technologies and acquire skills to manage upcoming technological disruptions in marketing. Upon completion, you will receive two Master’s degrees:

    • Master of Science in Business Administration, specialisation in Strategic Marketing & Servitisation (UT)
    • Master of Science in Communication Science (UT)

    STRUCTURE

    You can complete this double degree within just 1.5 years – instead of the 2 years that apply to these two separate programmes. You will follow courses related to both Business Administration and Communication Science, for example, Entrepreneurial Leadership & Responsible Design, E-commerce, Advanced topics in Digital Marketing and Data Science. Moreover, you will still have the freedom to fill up your study programme with elective courses that interest you. You will end this double degree with a combined master’s thesis. Note: you can only start this double degree in September.

    How to apply

    If you are interested in following this double degree programme, you have to apply for both Master’s separately. Thus, make sure to check the admission criteria of both programmes.  

Questions?

Do you want more information about these double degree programmes? Contact the programme coordinator.

dr. R.P.A. Loohuis MBA (Raymond)
Senior Lecturer
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