The University of Twente offers a two-year double degree programme in collaboration with Lappeenranta University of Technology (LUT) in Finland. This programme covers four semesters, and you are expected to spend two at each university, gaining valuable personal and international experience. If you complete this 120-credit programme, you will receive two Master’s degrees:
- MSc in Business Administration from the University of Twente (60 credits)
- MSc in International Marketing Management (MIMM) from LUT (60 credits)
You can also combine the SMS track with our Marketing for Digital Businesses line.
EXAMPLES OF SMS GRADUATION PROJECTS
Our students select widely varying topics for their graduation theses. Many of them connect with our ongoing research in areas such as Smart Industry, Prediction, Servitization, e-Strategizing and Digitalization, or Neuromarketing. Working with an external company, you might devote your graduation research to identifying the best strategy for developing new customer relations, partnerships, business opportunities, or for finding new ways of managing them. You may map out the implications of the servitization trend for s specific type of firm, or in a specific market. Or you might research the best ways for certain companies to transition for traditional to digital, smart industry. The possibilities are endless and we are eager to help you pursue your interests and to connect them with ongoing scientific research and market developments.