Completing the Master’s in Business Administration with the specialisation in Digital Business & Analytics will open up excellent career opportunities, as the demand for graduates with digital business skills is much larger than the supply in the current job market. You could easily find a job as a data scientist, digital innovation manager or IT business consultant, to name just a few of the many options. Are you a real entrepreneur? You can also start up your own business, like some of our former students have done. Or you can opt to further develop yourself by continuing with a PhD-programme.

Type of degree

When you have completed this Master's with the specialisation in Digital Business & Analytics, you will receive a Master’s degree in Business Administration and the title Master of Science (MSc). Your specialisation will be mentioned specifically on your diploma supplement, highlighting your specialised knowledge and skills in Digital Business & Analytics.

UT alumni with this specialisation currently work in various positions and organisations, for example:
  • Digital Business Analyst at Dell
  • IT Project Manager at BMW group
  • Digital Strategy Consultant at Pinkroccade Healthcare

Job opportunities

Digital paradigm shifts are disrupting the essence of many industries: there is a great need for young academically trained professionals who are equipped with the knowledge to help firms to be at the forefront of the digital transition. Thus, as a graduate specialised in the field of Digital Business & Analytics, you will be in high demand on the job market. You could use your expertise in advising organisations on how to use IT to accelerate digital transformation and achieve their business goals. Or you could analyse datasets to create insights in order to make informed organisational decisions and improve business operations or focus on the planning, organisation and execution of IT projects.

Graduates find interesting jobs in different kind of sectors, roughly varying from consultancy firms to production companies. Some examples of employers they work for include PostNL, BMW Group, Nedap, Eneco, Dell, Thales, Accenture, Capgemini and Alliander. The jobs you can fulfil are interesting, challenging and also highly varied. For example, you could work as a data scientist, chief information officer (CIO), digital innovation manager, knowledge manager, IT business consultant, business intelligence analyst or IT project manager.

Start a business

Do you have a great business idea? At the University of Twente, you can turn it into reality! At UT, we highly encourage entrepreneurship. In fact, UT has been voted the most entrepreneurial university in the Netherlands four times in a row. We have a unique approach of putting scientific knowledge to practical use and turning our expertise and yours into solutions that people and society actually need. As a catalyst for meaningful entrepreneurship, we offer you the Novel-T foundation and the start-up hub on campus.

Former students have gone before you. Below, you find some examples of successful businesses that were started up by BA graduates. Will you be next?

Continue as a researcher: obtain a PhD

Instead of pursuing a professional career right away after completing your Master’s degree, you can opt to follow a PhD programme at Twente Graduate School (TGS). This involves spending four years studying a particular research area in-depth at one of our research institutes. Obtaining your PhD earns you the title of Doctor (Dr).

Interested in doing a PhD? You can check below if there are any vacancies. If not, you can also send in an open application.

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