These are the Exchange packages created by our Faculty of Behavioural Management and Social Sciences (BMS).
This module lies at the border between Business and IT. More exactly, all topics included in the module reveal yet another aspect related to the usage of IT in organizations. Another core idea behind this module is that students learn how to design information systems that provide solutions for a business problem. To this end, the idea we promote is that systems must be designed to serve the business and its needs, as opposed to the idea that organizations must use information systems.
This course has three distinct elements: (1) thematic sessions offering multi-disciplinary perspectives, theories, strategies and approaches for solving TS&D Grand Challenges of NGOs, private firms and public organisations; (2) self-guided cooperative learning by teams of students from different disciplinary backgrounds under the guidance of academic staff; (3) an international project. Throughout the module, students are expected to give plenary presentations about their work - both individually and in teams.
In our highly mediated society, combined with a competitive and turbulent business environment, corporate reputation has consolidated its significance as one of the most important immaterial assets of any organization. In times of greater transparency and increasing critics by stakeholders, corporate reputation has further manifested its status due to its central role in building and maintaining trust. The reputation of an organization may also serve as an extrinsic cue to quality, especially in commerce contexts where product assessment opportunities are limited (e.g., in the case of health care). Furthermore, a favorable corporate reputation is thought to protect and safeguard firms in times of crisis, facilitating damage control. Based on this, it is not surprising that modern economy attributes 70%-80% of a firm’s market value as emerging from hard-to-assess intangible assets such as brand equity, intellectual capital, and goodwill.
The marketing profession is subject to more and more new forces and developments. The most important of these forces over the past twenty years have been the explosive growth of the internet as a commercial platform and the development of information and communication technologies. The widespread adoption of the internet and new digital technologies by organizations, governments and the public has resulted in the increasing digitalization of people’s lives and in the development of vast social and business digital networks.
In Europe, virtually all issue-areas in national societies have a European dimension (e.g. the newspapers). To mention a few examples, countries such as the Netherlands and Germany are unable to take autonomous decisions about security, trade, agriculture, and technological policies. The European Union in particular has a say in so many developments that national societies of the member states can no longer be understood from a purely national perspective. Knowledge of the principles of public administration (public management as well as public governance ) from a European perspective has become essential. Therefore, social, economic, political and legal knowledge of Europe gives you a head start on the labour market.
In this module we give an introduction to the field of Finance. Concepts and tools are addressed, ranging from Accounting to Corporate Finance and a bit of Option Pricing. The level is tuned to second or third year bachelor students from a technical program, with some background in statistics and probability, including at least some familiarity with the concepts of variance, standard deviation, correlation, normal distribution, and statistical significance.
This module will provide students a good understanding of various financial management decisions made in practice. They will know how firms interact with diverse categories of investors and capital markets; how financial decisions are affected by global, economic, social and technological considerations; and how these decisions can subsequently affect firm performance.
The module will consist of weekly lectures and practice sessions. Lectures will primarily be used to explain theoretical concepts, financial management principles, and methods available to conduct investment analysis. Lectures will be complemented with sessions in smaller groups to work on projects, exercises, real-life cases and assignments, and thus enable students to study the required materials and to improve their writing, presentation and project management skills. Students will develop analytical and problem-solving skills by means of collecting, processing and analysing financial information using a spread-sheet program. A few guest lectures will broaden students’ insights on global financial management and investment practices.
Students will learn theory and practice of designing and implementing an innovative business. The knowledge acquired applies to both startup business as well as innovating business models in existing industries. Key to this module is that both theory of module 1-6 will be applied as well as extended with new concepts from strategy, business modeling, marketing, finance, production and service design, Supply chain management, ICT architecture and ERP systems, sustainability ethics and philosophy, legal.
The 10 weeks module provides an introduction to the field of marketing communication and social media. It covers the increasingly wide range of tools and platforms used in this field. Facebook, WhatsApp, Snapchat, Twitter, Instagram, Spotify, SoundCloud and YouTube are all platforms that cannot be ignored in the design of a marketing communication strategy.
Health and well-being is of essential importance for everyone. We feel comfortable with a well-functioning body and mind. People try to maintain good physical and mental health, aim to improve health by changing their health behaviours or try to find beneficial coping strategies in case of being ill. Health psychology provides knowledge about coping with acute and chronic diseases and understanding how to motivate people to change their health behaviours. Applied technology can support the change in behaviours via persuasive designs and can motivate and support people to realize their goals.
This minor is designed to develop knowledge and skills for management of IT-enabled talent management practices in an international context, and for modeling comparative High Tech Talent Management studies. It is built on concepts and methods associated with adoption and implementation of Information Technologies by end-users; Contingency and Organizational Change theories; and Convergence-Divergence debates in international management and business studies.
The minor builds upon the most latest developments within the research and practice in the field of Talent Management and Information Technologies. It brings together several fields of research: Information Systems, Human Resource Management, Cross-Cultural Communication, Organization Studies, Information Technology, Organizational Behaviour, Knowledge Management, and Practice Transfer.
Engineers are the ones to build cars, power plants, smartphones or commercial websites. However, all these systems are ultimately operated by human beings with all their cognitive, motivational, sensor, and physical limitations, strengths and peculiarities. This issue is known as the "Human Factor". Psychologists are the ones to know best about the human mind, which is why they are urgently needed for successful design of socio-technical systems that are safe, efficient and pleasant to use for their human operators.
Students are supplied with the necessary know-how and experience that design, research and decision-making can be done in a systematic way, as opposed to a merely common-sense approach. Secondly, this module gives an overview of the topics to come. Each week a theme is introduced which will be explained in one of the later modules in their study program. Finally,this module aims to be selective. By giving students a good overview on the themes and the academic level of the courses, at the end of the module students should be able to understand if this is the right study program for them.
In the heart of IEM we find operations management (OM). OM is about the way organizations produce goods and services. It starts with translating an organization’s strategic goals in an operations strategy. Then the production process will be designed and planning and control activities are being performed. Finally improving processes is part of OM.
In this package, consisting of 2 modules of 15 EC each, students will develop an understanding of how science and technology influence the human being and society, focusing on human behaviour, knowledge and values, and on evaluating and governing social change. They will do so, by using insights and perspectives from philosophy, science and technologies studies, governance studies, and by applying those to projects in which students will work on concrete examples of technical and social innovations in collaboration with the UT science and technology institutes.
The modules address important questions regarding the workings and roles of research and science, the relation between technology and design, the organisational and social embedding of science and technology. The modules can each be chosen separately or as a package.
In the current knowledge economy, the radical increase of information technology has transformed modes of doing business, the nature of services and products, and also the way learning in organisations has to be facilitated. These forces have contributed to a belief that professional learning and continuous innovation are crucial for the improvement of work processes, products and services. This situation stresses the importance of a competent workforce. Therefore, new ways of working and learning have to be designed that fit the demands of the new generation of knowledge workers and our rapidly moving society.
In this module students will learn to understand the contribution and added value of psychology to education through a mixture of theoretical and practical coursework in which they alternately assume the role of student, teacher, researcher, and designer. The module consists of three components scheduled in sequential order. In the theory component students develop an initial understanding of how people learn and how instruction can promote the learning process while taking into account individual differences in age, cognitive development, and motivation as well as prevalent learning deficiencies such as dyslexia and dyscalculia. This theoretical knowledge is ‘brought to live’ in the skills lab where students will prepare and deliver a short instruction to their peers, and investigate the learning activities and learning outcomes in the lessons given by their peers. These theoretical and practical experiences are then used in the project where students will work in small groups on the design and evaluation of an instructional intervention. The choice for a particular topic, intervention, and group of learners is free to some extent, so students can follow their own interests .
Securing its citizens and infrastructure against disasters, terror/war, and crime is a central element of virtually every current society. This module focuses on understanding the (social) psychological dynamics of safety issues, particularly in the area of risk, conflict and deviant behaviour with the aim of developing effective interventions.
Supply Management provides knowledge needed to understand the job of a purchaser responsible for a particular commodity group. You will study:
- The year cycle of a purchasing department, from spend analysis to supplier selection and from contracting to supplier evaluation;
- Tactical purchasing and strategic sourcing, including designing a commodity group strategy;
- Advanced topics in supply management, such as global sourcing, green procurement and innovation with suppliers.
The module includes a mix of lectures, a business game, a seminar paper and small assignments which, taken together, provide you with a solid theoretical basis, while also illustrating the practical applications. The University of Twente is the first university whose supply management course complies with the new global standard in professional education awarded by the International Federation of Purchasing and Supply Management.