Exchange Study Packages

Faculty of Behavioural Management and Social Sciences (BMS)

These are the Exchange packages created by our Faculty of EngineeringTechnology (CTW).


- Advanced Product Development (30 EC)

This module focusses on how to formalise the development of products and manage product development lines. Creativity can be steered and the best options can be successfully developed using a structured approach. Furthermore, we literally touch the surface of products in a course on the effects of materials on the experience users have with their products. These are essential things to know for a successful product developer. After developing products, what is needed with regards to successfully getting a product to market? From the design all the way to the packaging; this module gives a broad overview of the whole trajectory and is perfect for students looking at a career on the organisational side of product development.

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- Marketing Design of (Consumer) Products (30 EC) - spring semester

This module focuses on the Marketing and Design of consumer products. Among other topics, you will discuss how people experience your products, when you infringe upon the rights of others, what normally is expected from a quality point of view, how you create a digital mock-up, what clients will think when they see a design, and what messages you are sending out with specific designs. These focus areas encompass essential skills when designing and styling consumer products.

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