In the second year you will go into further detail concerning the different subjects by working on projects and assignments with national and international companies. You will also have the opportunity to tailor your programme in accordance with your particular interests. You will choose two modules out of six.

  • Year 2Year 2
  • Strategy, Marketing & Economics
  • Innovation & Entrepreneurship
  • Elective module
  • Elective module

    In this virtual module, you will function as a board member of a company and compete with other students in a simulation game. Moreover, you will conduct a strategic analysis for one of the participating real-life companies and the market for their products. Based on your analysis, your experiences during the game and the theoretical underpinnings of the project, you will write a strategic report for one of the participating companies in this module.

    • Introduction to main strategy and marketing theories
    • Understanding the socio-economic context of businesses
    • Market research and strategic analysis of organisations
    • Strategic choices and strategy and marketing processes
    • Introduction to the main phases of Innovation and Entrepreneurial Processes
    • Reflective, hypothesis-driven approach to innovation and entrepreneurship
    • Innovation tournament project in which students generate ideas (opportunities) that go through multiple phases of screening and evaluation, the best ideas will be developed (in teams) into full-grown business opportunities. 

    This module offers a broad overview of how to manage innovation and entrepreneurship at the corporate, project and individual level. By means of a project, you will experience the approach of hypothesis-driven entrepreneurship. Lectures, case studies, and discussions of papers provide additional input for innovative and entrepreneurial practice irrespective of the organisational context.


    You will have the opportunity to customize your programme by choosing two elective modules in your second year. These electives will help you gain in-depth knowledge of a specific domain of International Business Administration. You will choose one out of the electives for each module.

      • Digital Marketing for Networked Businesses
        The marketing profession is subject to more and more new forces and developments. The most important of these forces over the past twenty years has been the explosive growth of the internet as a commercial platform and the development of information and communication technologies. The widespread adoption of the internet and new digital technologies by organisations, governments and the public has resulted in the increasing digitalisation of people’s lives and in the development of vast social and business digital networks.

        The module will:
        • Introduce you to marketing in these kinds of technology-mediated environments;
        • Provide you with a thorough foundation for setting up, executing and controlling marketing activities in networked marketplaces;
        • Identify areas of business focus. Such processes require advanced skills and knowledge of e-commerce and social media strategies and the basic understanding of the technology context.         
      • Supply Management

      The main target of the module supply management is to educate students to have the first understanding to take up the job of a commodity buyer in the strategic sourcing department of a firm. Specifically, after the completion of the course and its components tactical buying, strategic sourcing, assignment, experiment and research project, students are able to:

      • explain the year cycle of purchasing (taking into consideration the commercial, economic and legal aspects of purchasing)
      • escribe how the sourcing process works from demand identification over contracting to performance evaluation.
      • describe the tactical and strategic issues at commodity level.
      • advise management on how an integrated purchasing organisation operates, including the skills to apply this knowledge and draft decision memos for management regarding purchasing decisions
      • set up and carry out purchasing processes (in a serious game), exceeding those of their non-specialised peers, which provides them with advantages in applying for a job in a purchasing department.
      • describe, reflect and apply social interactions between individuals and firms relevant for supply management using behavioural methodologies in academic research, in an experimental setting.
      • set up an academic research that meets the basic standards in terms of a literature study to identify interesting research questions relevant for both practice and academia. In addition, students will be familiarised with the basics in developing propositions and hypotheses and methodologies. Students write an academic paper.

      Financing Entrepreneurial Start-ups and Innovative firms

      Financial managers need to make smart decisions that can create value. They communicate with the capital market and raise necessary funds to carry out the required investments; at the same time, they ensure generating sufficient cash to compensate investors who provided the capital. They also make other decisions related to financial planning, financing methods, dividend policy, risk management, mergers, acquisitions and restructurings. Small and medium-sized enterprises in particular are confronted with the option of whether to continue accessing funds from banks or to go for initial public offering and issue new securities in the public capital market.

      The module will therefore provide broad coverage of the above-mentioned financial management decisions. It will combine theoretical concepts with institutional & technological contexts and real-life examples.

      Students will learn:

      • Financial management tools and techniques that are specifically used by entrepreneurial startups and technology ventures.
      • They will deepen their understanding of financial statement analysis and how firms interact with venture capitalists, investors and capital markets at different stages of maturity.
      • They will learn how financial decisions are affected by global, economic, social and technological considerations.
      • Focus will be given to issues related to financial innovation, financial technology, e-finance, behavioural finance, and the evolving societal trends such as crowdfunding, socially responsible investments and emerging markets investment.  

      Business Innovation through IT project Management

      Successful IT projects innovate business functions, transform enterprises and enable organisations to reposition successfully. Unfortunately, about half of all IT projects fail, so there is a clear need to study this vexing topic.

      This module teaches you how IT projects function as vehicles for realising organisational benefits from information technology. You will also be introduced to professional international standard project management methods and techniques. You will focus on both generic and specific project management methods in innovation, transformation and repositioning contexts.

      You will learn the generic project steps, outlined below:

      • Project scoping and problem definition;
      • IT requirements definition;
      • Solution design: converting requirements into prototypes & validating business cases;
      • Project portfolio management and decision methods;
      • Project planning and budgeting;
      • Project execution, project dashboards and continuation decisions.
      • The influence of organisational culture in project management;
      • Legal issues involved in Project Management. 

      We teach these steps using elements of market-leading project management methods like Prince 2 and PMBOK. We discuss each step in the contexts of innovation, transformation or repositioning projects. Moreover, in a teamwork assignment, you will have the opportunity to engage in the project management of a real IT project and learn a lot from this experience.

The third year

The third year of your programme consists of a minor semester, in which you can choose your own programme. For instance, you can study abroad or take additional modules to deepen your knowledge. In the second semester, you will have a module in which you will learn all about leadership, change management, business ethics and governance. You will also work on your graduation project. See the study programme for the third year.

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