Study Programme

The Second year of
industrial design

After laying a solid foundation in the first year, you swill study certain topics in more detail in the second year, such as human-product interaction, ergonomics, technical product modelling, mathematics and design. You are also introduced to a number of new topics - plastics, statistics, philosophy and dynamics. Just as in the first year, the course content is a combination of theory (lectures and self-study) and practice (projects and tutorials).

Module 5: Human-product relationships

In the module Human-Product Relations, you will investigate all aspects of the relationship between the human and the product. To do so, the attention is particular given to methods for qualitative research, exploratory research and a reection on the role and opportunities of the designer in the design process. You will also look at the various roles of the user and the product, and the various levels at which these relationships are created: the individual level, the social level (in contact with others) and the societal levels (culture, environment and so on). As a preparation for Consumer Products (Module 6), you will also expand your technical professional skills in production as well as energy technology and thermodynamics.

Module 6: Consumer products

As multiple disciplines play important roles in the development of consumer products, the entire development cycle - from portfolio analysis, via market research to the presentation of mock-ups and manufacturability - is relevant in the module Consumer Product. Therefore, you will work in a team of students from the Mechanical Engineering, Industrial Engineering and Managment and Industrial Design programmes. This product could be anything from a coffee machine to a shaver to beer packaging. A company will give you your assignment, while also sharing specic information about the project topic in guest lectures. You will cover the corresponding theory in lectures such as Graphical Design, Technical Product Modelling 2 and Product-Market Relationship.



Module 7: Designing for a target group

The focus of the third project in the second year is on designing product for a specic target group. Specic target groups could be people with physically strenuous jobs (bricklayers, firemen, police officers), children, the elderly or people with disabilities. To create a good product, you must be able to put yourself in the shoes of people from this target group. This requires that you as a designer need to delve into the target group and preferably get in direct touch with them. To do so, you will have lectures and you are handed tools on topics such as Cognitive Ergonomics, Research Methods, Design Sketching 3 and Statistics.

Module 8: Multi-functionality

The final module of the second year is about learning to deal with the large variety of tools available for designers. The emphasis here is on being able to make a reasoned choice between several possibilities, and on being able to integrate tools within the project. In this module you will focus on designing a product using virtual tools. Multiple design variants and iterations play a large role in this. An example of such a project is designing a product-service combination in a public environment, such as a railway ticket machine. In addition to the project, you will take complementary subjects: Dynamics and an Introduction to Finite Element Methods.

More information about the third year can be found here.

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