Year 2

Year 2

5 The network society

6 Lead the change

7 Persuasive design

8 The quantified self

MODULE 5: THE NETWORK SOCIETY

In this module, we dive into the role of new media in our society. Not only will we discuss the characteristics of the networked society and explore how the digital world is shaped by social, economic, and political forces, you will also come to understand the effects of the digital media landscape on our society. For instance, how to understand effects of digitalization on political gain, individual privacy, economy, democratization of the internet, culture, and trust? Further, in the digitalized society, big data is an important tool to gain insights in people’s behaviors. Big Data, coming from social media, Google, smart phones, log-files and all kinds of registrations create a digital trace. You will learn to visualize and analyze data using network analysis, and will be trained as new-media educators by creating a documentary about the dynamics of the digitalized society, addressing topics such as fake news, robotization, social media addiction and online privacy violations. You will acquire audiovisual design and storytelling skills in order to create a documentary that looks professional and is engaging.

MODULE 6: LEAD THE CHANGE

This module addresses the question of how communication processes can be optimized in organisations. Organisations are changing in many ways: traditional organisations are being replaced by more flexible ways of organizing, while new work based technologies, ICTs, and applications are making it possible for employees to work when and where they want. Other organisations are seeking to run their businesses using self-managing teams, without hierarchical managers that lead them. And yet other companies operate on such an international level that almost every meeting is held in virtual meeting places empowered by the latest technologies. But how do people identify with a virtual organisation when there is no physical space in which to meet colleagues face-to-face? What does leadership mean in organisations with self-managing teams? How do new work-based technologies affect collaboration between employees, their work attitudes, and optimal functioning? In this module, you will get acquainted with the influences of technological changes on organisations and the roles of different internal stakeholders of organisations (e.g., CEOs, change managers, corporate communication managers, HR-managers, and marketing managers). Furthermore, you will offer managers advice on such topics, based on both literature and empirical data.

MODULE 7: PERSUASIVE DESIGN

The impact of design goes way beyond beauty and pleasure and can have a large impact on human experience and behavior. Hence, design is playing an ever greater role in behavior change initiatives. Think of a trashcan making sound or emitting scent when you interact with it, or stairs designed (and sounding) like a piano in order to seduce people to take the stairs instead of the escalator. Persuasive technology offers great opportunities to use visual design cues or nudges in a flexible, adjustable way, or to give them a multi-sensory and interactive character. In this module, you will learn about the roles that design can play in ‘design for behaviour change’ programs and learn about the underlying dynamics and processes (e.g., conscious versus unconscious processes and the role of social influences) involved in nudging. Based on these insights, you will come up with a design for a behavior change intervention in a real setting or test effects of design elements/ nudges in a simulated environment.

MODULE 8: The quantified self 

At the end of the second you will individually examine modern society with regard to the unanticipated consequences of new technologies. More specifically, we are interested in humanity's relationship with technology by analyzing how existing data of our current behaviors can be used to predict future behaviors. For instance, if we analyze and combine people’s media use (Netflix and socials), consumer behavior (AH bonus card) and mobility behavior (NS card), can we predict one’s attitude (regarding societal issues like global and sustainable awareness), or even behavior (partner choice, success in working life, criminal activity) or even life expectancy? In the long run, will technology be a blessing or are we heading towards a futuristic dystopia? In this module, based on data science, ethical and philosophical paradigms, discussion and debate, you will reflect on the future of society and tech.

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