The programme in the second year:
Whether new technologies succeed or fail depends to a large extent on communication. Technological innovation projects usually involve many different stakeholders with ‘make or break’ influence. In this project, you will familiarize yourself with a high-tech innovation, analyse the stakeholders and issues involved, and develop a suitable communication strategy. You will also practice popularizing complex subject-matter and framing information.
While most people claim to value their privacy, they also seem to willingly share any form of personal data when the opportunity arises. This is called the privacy paradox. In this module, you will explore people’s attitudes towards privacy and their behaviour regarding privacy protection. You will look at the consequences of data sharing and of being tracked online, and at the factors influencing people’s data sharing behaviour. You will also design an intervention to increase people’s awareness of data disclosure-related risks and the ways in which they can protect their privacy.
Instead of using explicit messages, communication professionals can also use design to influence people. Research affirms the important role of visuals, sound, scent, and touch in communication. In this module, you will develop and test a multi-sensory design intervention to solve a problem encountered in public space. For example, you might think of a way to increase the effectiveness of traditional traffic lights, the acceptance of surveillance technologies, or pro-social behaviour.
Organizations are rapidly changing. The literature on this topic offers many insights into effective organizational communication, for instance focusing on leadership, information exchange, identity and identification, work relationships, and work meaning. But how do these insights relate to the ever-changing context of modern organizations? In this project, you will offer managers communication advice based on both literature and empirical data.
In the third study year, you will be given six months of scope for elective subjects. For instance, you can follow modules or subjects belonging to another programme at the University of Twente, or you can study abroad. You will spend the remaining six months on your Bachelor’s graduation project and on reflection. More information about the third year of Communication Science.